Industry players acknowledge that there has been a shift from traditional OOH to digital outdoor screens that are already accommodating smarter marketing strategies
Patani has been with CupShup for 5+ years at different levels
Prior to this, Sourav served as the Growth Head for 3.5 years
Cupshup will be strategizing on social media management, content marketing, and consulting Treebo on media planning
The agency that specializes in cup branding recently revamped its logo and business offerings to showcase its expertise as innovators in advertising & marketing
In addition to cup branding, CupShup also carried out other branding options like such as pedal lock were explored to generate brand awareness
Sanil Jain, Co-founder of CupShup takes us through the campaign's insights, touchpoints and impact garnered for the OTT platform
Industry experts say that Swiggy's take on Zomato while being cheeky brings out the fact that they have larger mindshare in the food tech space
Jain, co-founder CupShup, tells us about the company’s Y-O-Y growth, plans for 2020 and why they are the best media fit for modern branding problems