According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising, followed by online video formats and social media
A growing preference for music streaming, podcasts and personalized content on smart devices is enabling radio advertisers with more insights and precise targeting opportunities
The report also says that the outlook for the global advertising market in 2024 is growth at 4.7% to $762.5 billion
Voice shopping has emerged as a key channel for consumer purchases & the trend is expected to pick up as 90% of the internet users in India are online on their mobiles, say experts
While unveiling the dentsu-e4m Digital Advertising report on Feb 1, Divya Karani, Vinod Thadani, and Abheek Biswas talked about the growing acceptance of digital for personal and business purposes
India’s digital ad spend was at 27.9% share in 2020, an increase by 7.9 versus 2019