Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role of emerging platforms

Tasmayee Laha Roy Jul 26, 2024 8:50 AM

Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce

e4m Staff Feb 15, 2024 5:48 PM

According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising, followed by online video formats and social media

Sohini Ganguly Feb 15, 2024 8:56 AM

In five years, FMCG's digital AdEx share ballooned from 27% to 47%, according to dentsu-e4m Digital Advertising Report 2024

Kanchan Srivastava Feb 12, 2024 11:12 AM

The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive outlook for India’s growing influencer marketing and creator economy, share experts

Kanchan Srivastava Dec 21, 2023 8:31 AM

From tweaking media strategies to seeking out hybrid planners, ad agencies are planning to leave no stone unturned, say industry observers

Kanchan Srivastava Mar 4, 2022 8:32 AM