In this edition of TechTalk, we ask experts whether websites are losing their allure for brands even as online traffic moves towards social, retail media and apps
At e4m-DNPA Future of Digital Media Conference, Dr Annurag Batra, Chairman & Editor-in-Chief, Businessworld & exchange4media, spoke to CEOs on monetisation, fake news, consumer attention & much more
e4m Conclave: Mindshare Global CEO Gerhart shared that views, preferences, and choices of most consumers today are defined by global digital platforms
Guest Column: Aashish Walia, CMO, IndiaFirst Life Insurance Co. Ltd., writes on the importance of giving a brand the millennial-mindset makeover with discovering new perspectives & embracing new ideas
In this part of Rising India Series, Shivani Gupta, Co-founder & Managing Director, SPAG, shares that PR agencies have not been shy of experimenting and that is how SPAG has moved forward as well
Guest Column: Amey Asuti, Founder and Managing Director, Futuready Media, believes that influencer marketing & customer engagement through live streaming are emerging digital marketing trends
Koo also had a special mention by PM Modi in his Mann Ki Baat programme in August 2020
Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all about artificial intelligence