In this edition of TechTalk, we ask experts whether websites are losing their allure for brands even as online traffic moves towards social, retail media and apps

Shantanu David Jun 4, 2024 8:38 AM

At e4m-DNPA Future of Digital Media Conference, Dr Annurag Batra, Chairman & Editor-in-Chief, Businessworld & exchange4media, spoke to CEOs on monetisation, fake news, consumer attention & much more

exchange4media Staff Jan 30, 2023 10:58 AM

e4m Conclave: Mindshare Global CEO Gerhart shared that views, preferences, and choices of most consumers today are defined by global digital platforms

exchange4media Staff Dec 14, 2021 8:35 AM

Guest Column: Aashish Walia, CMO, IndiaFirst Life Insurance Co. Ltd., writes on the importance of giving a brand the millennial-mindset makeover with discovering new perspectives & embracing new ideas

Aashish Walia Sep 21, 2021 4:17 PM

In this part of Rising India Series, Shivani Gupta, Co-founder & Managing Director, SPAG, shares that PR agencies have not been shy of experimenting and that is how SPAG has moved forward as well

Nafisa Shaheen Jun 10, 2021 9:05 AM

Guest Column: Amey Asuti, Founder and Managing Director, Futuready Media, believes that influencer marketing & customer engagement through live streaming are emerging digital marketing trends

Amey Asuti Jun 3, 2021 8:44 AM

Koo also had a special mention by PM Modi in his Mann Ki Baat programme in August 2020

Javed Farooqui Feb 10, 2021 8:46 AM

Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all about artificial intelligence

Gautam Mehra Jan 8, 2021 8:45 AM