Flipkart ad expenses down 35% in FY23
The eCommerce firm has reported a 9% jump in revenue
expenses
L’oreal India spends Rs 1385.7 crore on advertising in FY23
The beauty brand’s advertising promotional expense grew by 50.67%
P&G’s quarterly ad spends down 50%
The FMCG company’s advertising and sales promotion expenses stood at Rs 96.92 crore for the quarter ended June 30, 2022
Dream11 total income zooms 56.39% in FY21
The fantasy sports portal advertising expenses have gone up 35% in the same period
Snap Inc's India unit posts four-fold jump in FY21 revenue at Rs 32.7 cr
The company reported a net profit of Rs 2.9 crore, an increase of 255% from Rs 82.2 lakh in the previous fiscal
Measuring ROI can increase newspaper AdEx 1.5X by 2025
Guest Column: Manas Mishra, Co-founder, Mediant, suggested that simple solutions like Cloud Telephony can improve the ROI of newspapers, challenging the AdEx shift to digital media
NDTV's Q2 consolidated revenue marginally down to Rs 91.2 crore
Expenses incurred by the company increased 15% to Rs 85 crore from Rs 74 crore in the same quarter of last fiscal
Siti Networks reports consolidated revenue of Rs 363 crore in Q2
Total expenses remained flat at Rs 428 crore as against Rs 427 crore in the same quarter last year
PhonePe advertising expense shrinks 47.38% to Rs 535 crore in FY21
The company's revenue expanded by 86% to Rs 689.8 crore from Rs 371.7 crore
Microsoft Corporation India clocks turnover of Rs 9430.3 crore in FY21
Advertising promotional expenses shot up by 35% to Rs 316.7 crore from Rs 234 crore
Dream11's FY20 advertising expenses jumped 70% to Rs 1328 crore
Business promotion expenses of the company rose 40% to Rs 405.5 crore from Rs 289.6 crore
Covid impact: Viacom18 reports 15.37% revenue contraction for FY21
The company has witnessed a 65% growth in net profit at Rs 582.89 for the fiscal under review compared to Rs 353.54 crore in FY20
Lenovo India incurred advertising promotional expense of Rs 173.38 cr in FY20
Total expenses were reported at Rs 8,996 cr compared to Rs 7002.29 cr in the previous fiscal
Amazon Pay India's advertising promotion expenses jump 55.4% to Rs 2212.7 cr in FY20
The company continues to focus on security and reliability to ensure customers experience the ease and convenience of transacting digitally