ey-ficci

Show me the money! How much do India's top influencers rake in?

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Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable career choice these days, say experts

Tanzila Shaikh Mar 19, 2024 9:15 AM

ROI Riddle: Time to look past the one-size-fits-all tactic?

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Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down on tech spends because they are not able to show ‘immediate ROI’

Sohini Ganguly Mar 18, 2024 8:47 AM

Slow and steady: Print players hopeful of continued growth this year

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According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per cent CAGR, driven by access to affluent audiences and premium inventory formats

Chehneet Kaur Mar 13, 2024 9:03 AM

Exploring the post-pandemic potential of CTV adoption in India

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Guest Column: Jaiti Hariani, Sales Director, West, DoubleVerify, drives home the importance of third-party verification for advertisers to beat ad frauds and to realise the full potential of CTV

Jaiti Hariani Dec 22, 2022 9:00 AM