Condé Nast India names Sonia Kapoor as Chief Business Officer
Sonia Kapoor joins Condé Nast India from Zee Media's Innovation Studio where she served as the Head of Branded Content
Date-wise News
Sudhir Chaudhary opens up in candid interview with Good News Today
Chaudhary recently lifted the curtain on many unknown facets of his life during a conversation with GNT anchor Shagufta Sahil Dev
Mindshare and Modi Illva unveil chat show The Rockford Circle
The show explores the stories behind India's startup successes
Harshavardhan Chauhaan joins Trident Group as CMO
Harshavardhan Chauhaan was earlier with Spencer’s Retail
‘I'm sure he's regaling his buddies up there with his wicked sense of humour’
Navroze Dhondy, Founder & Managing Director, Creatigies Communications, remembers ad veteran FaliVakeel and his sense of humour
Ads can be shot free on Maharashtra government land: State
There will be a nominal deposit for security purposes
Schneider Electric is ‘official sustainability partner’ for Rajasthan Royals
The partnership marks third consecutive year of association of Schneider Electric and Rajasthan Royals
India Today Conclave 2024: Glimpses
The 21st edition of the India Today Conclave was held in New Delhi on March 15 and 16
AajTak's Suniye Netaji campaign concludes on a high note
The culmination of the campaign saw the delivery of a token bundle comprising 50K postcards
Jindal Steel’s campaign pays homage to the steely resolve of India
From Jindal’s steel factories to Kerala's Kalaripayattu, the film traverses diverse landscapes, offering a stunning visual ode that’s rooted in culture
Lack of legacy is a blessing: Chaitanya Ramalingegowda, Wakefit
Chaitanya Ramalingegowda, Co-founder and Director of Wakefit, explains why humour works in ad campaigns, stresses the importance of ideas before big budgets, and more
CSK fans take center stage in Gulf Oil’s IPL campaign this year
Making the campaign with fans will give the players more time to train and aim for their 6th title, said Gulf Oil
The Hindu Group wins 6 awards at WAN-IFRA Digital Media South Asia 2023
The Hindu Made of Chennai, a city celebration campaign won gold in both ‘best in audience engagement’ and ‘best in native advertising campaign’ categories
Tata IPL 2024 Opener: JioCinema unveils first set of brands for JioCinema Brand Spotlight
Five select brands will be exclusively presented in the opening five overs of the Chennai Super Kings vs Royal Challengers Bangalore match on March 22 on JioCinema
Bombay Shaving Company appoints Durgesh Chugh as Chief Sales Officer
Prior to joining Bombay Shaving Company, Durgesh Chugh held key leadership positions at Colgate Palmolive, Marico, TBO Holidays & Emami
The power is in the hands of PR professionals: Pooja Thakran
Pooja Thakran won the ‘Communication of the Year’ title at the e4m Women Achiever Awards 2023
ENO celebrates the love of food with launch of 'Chewy Bites'
The TVC has been conceptualized by Ogilvy & Mather, India and developed by Director Surjo Deb of Ubik Films
2024 is going to be bigger, better, bolder: Bhavana Mandon, The LEGO
In our ongoing series, Pitch BrandTalk, Bhavana Mandon, Country Manager, The LEGO Group, India, shares highlights of the brand’s journey in India, how it taps into each child’s passion points and more
ABP LIVE Auto Awards 2024 celebrates automotive excellence in first-ever on-ground event
Hyundai Verna was crowned the Car of the Year, while Triumph Speed 400 took home the Bike of the Year award
Kumar Venkatasubramanian named new CEO of P&G
A P&G veteran, Kumar Venkatasubramanian is currently leading the company's business in Australia and New Zealand as CEO
CCI orders probe into Google over app billing policy
CCI’s investigative arm has been mandated to complete the probe in 60 days
Haldiram's writes a sweet tale of love this Holi
The film highlights the role of snacks, sweets and savouries in the Holi festivities
Mehak Jaini bids adieu to DDB Mudra after 15-year stint
Mehak Jaini was National Strategy Head at 22feet Tribal Worldwide and Vice President Strategy of DDB Mudra Group
16th ENBA edition: Jury panel tomorrow
ENBA aims to honour excellence in Television News, recognizing outstanding broadcasters and industry leaders
Thums Up & Kichcha Sudeep take Toofan to new heights
Kichcha Sudeep has featured in a brand campaign conceptualised by Ogilvy
AI music startup Beatoven.ai raises Rs 11cr in pre-series A round
The round was led by Capital 2B and IvyCap Ventures
NOFILTR.Group announces return of Awez Darbar
'Thrilled to once again collaborate with a team that shares my passion for innovation and excellence,' said Awez Darbar about the collaboration
Pitch CMO Summit - Mumbai 2024: Upcoming edition to bring brand leaders together
To be held on Thursday, March 21, 2024 in Mumbai
OML announces 500 shows in 60 cities across the globe
In 2024’s touring schedule, OML has collaborated with a diversified portfolio of Indian as well as international promoters
Rekhta Foundation to launch Rekhta Gujarati Initiative
Rekhtagujarati.org will be officially launched at Gujarati Shubharambh Samaroh on 20 March in Ahmedabad
Kriti Sanon named brand ambassador of M Baazar
Pavail Gulati has also been chosen to represent the brand
Ananya Panday plays 'Pied Piper' in new Camay ad
The film has been released across Camay's digital and social media channels
India Today Conclave: Aroon Purie's call to action for 'India Movement'
The India Today Conclave 2024 with its rich tapestry of ideas and speakers was a forum for insightful discourse and visionary thinking
Netflix gets Ganji Chudail to endorse 'Murder Mubarak'
Capitalising on the Ganji Chudail lore, Netflix has roped in the beloved character as part of a movie marketing campaign for Murder Mubarak
FIITJEE ad mocks former student, gets slammed online
The ad targets an ex-student of the institute whose performance allegedly worsened after she joined a rival coaching institute
Media cannot assume the role of the Opposition: Kalli Purie
Purie was speaking at the 21st edition of the India Today Conclave which was held in New Delhi
Havas Media Network India enters into strategic partnership with KlugKlug
The solutions offered by KlugKlug for Havas Media Network India include empowering the agency with the possibility to build influencer affiliate programmes by using KlugKlug's affiliate features
'Journalism entails lots of pressure, fortunate to have had a guru like Nidhi Sethi'
Marketing expert Vishesh Sharma remembers his senior who taught him the ropes of journalism in the early days of his career
Rathikant Basu, Chairman & CEO of Broadcast Worldwide, no more
Rathikant Basu was Executive Chairman of Star India between 1996 and 2001, DG of Doordarshan and MIB Additional Secy from 1993 to 1996; Was Secretary of Department of Electronics too
Pay TV homes on the decline: Will CTV run the show?
Industry experts feel that Pay TV may decline each year but will not go away completely, and while FTA is growing at a decent rate, Connected TV will take over in a big way
RCB wins WPL 2024: Brands bowled over
From Swiggy to Zepto, brands have come forward to celebrate the stunning performance and historic win as RCB lifts the maiden title
ROI Riddle: Time to look past the one-size-fits-all tactic?
Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down on tech spends because they are not able to show ‘immediate ROI’
Marketers utilise less than 20% of available martech tools: Julie Woods-Moss, Thoughtworks
Julie Woods-Moss, CMO, Thoughtworks, delves deep into decoding the need of the hour in the martech landscape today