Betting firms take the surrogate advertising route: A fair play?
A recent song by popular singer Badshah has been created in collaboration with FairPlay, an online betting platform
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Jacqueline Fernandez is the brand ambassador of FairPlay
The actor has expressed her excitement about the association, saying that responsible gaming can be thrilling
FairPlay Sports signs four cricketers
Vaibhav Arora, Aman Khan, Akash Vashisht and Kartik Tyagi have come on board with the sports agency
AB de Villiers becomes the face of FairPlay
The cricket legend has entered into a long-term agreement with FairPlay
Offshore betting firms continue to advertise, albeit with low volume
Despite two advisories from MIB, betting firm advertisements were still on air till October 8, TAM data reveals
Betting ads crackdown: Rs 4000 crore loss in AdEx expected
Industry observers note betting apps are one of the top advertisers, especially during big sporting events in India; MIB crackdown on betting ads expected to deal a big blow to celebrity endorsers too
Shivam Dube signs up with FairPlay Sports
FairPlay Sports will handle Dube’s brand endorsements, commercial engagements, social and digital media and appearances