Industry experts say factors such as lack of innovative formats, competition from OTT platforms and rising content costs are discouraging advertisers
Kevin Vaz, President & Head - Network Entertainment Channels, Star and Disney India, tells us Star Vijay has witnessed incredible growth driven by strong consumer insights that led to relatable dramas
The upcoming weeks will bring in a plethora of new shows and movies on the network including the come back of ‘Dance+’ on Star Plus after two years
The show, about a passionate girl who goes on to become an entrepreneur, will air daily at 7.30 pm starting from 23rd August on the channel
The channel will be presenting a new non-fiction show and four new fiction shows that will premiere in the months of August and September
Experts believe new concepts combined with presence of celebrities will help the shows attract viewers as well as advertisers
As per the weekly data, Star Plus’ Ghum Hai Kisi Ke Pyaar Me, Imli, Anupamaa, and Saath Nibhaana Saathiya 2 made to the top 5 shows' list
The first report of the four regional languages, Tamil, Telugu, Bangla & Marathi, is based on December 2020 tracking, and will now be released every month like the Hindi version
Anbudan Kushi will be aired on Vijay TV, Monday to Friday at 10 PM
Anchored by Pradeep Machiraju and Shyamala, Sankranti Sambaralu brought Zee Telugu Kutumbam under one roof, over the occasion of Makar Sankranti