Editor's Note: This story has been updated to include the other partners Filmfare is working with. The earlier error is regretted
Gangwani will be developing the brand’s editorial strategy and spearheading the rollout of new brand campaigns and events
The audience will be able to catch other entertaining moments of the show, like red-carpet action, behind-the-stage fun performance rehearsals and more, starting at 6 pm
The awards will stream on Facebook Watch on 14th March 2021, at 7.00 PM
The unique awards show will present 30 categories ranging in various sections of comedy, drama, web-original and critics’ choice for both web series and web films
The ten-episodic series, Filmfare Spotlight, will be hosted by Rahul Gangwani, Filmfare Digital Editor and feature stalwarts of the OTT industry
The video series features Bollywood’s most popular names talk about their key to happiness during the lockdown and beyond
Among the other names who have seen an uptick in readership are - Filmfare, The Sportstar, Ananda Vikatan, Champak, Balarama and Kumudam
The brand has leveraged the platform to create awareness about their campaign #SkinOfCourage, which empowers acid attack survivors
The awards show will simulcast on February 16 at 9.00 pm on Filmfare’s official Facebook page
The award ceremony scripts a new chapter in 65 years of its legacy by hosting the ceremony in Guwahati
Ravi Desai, Director, Mass & Brand Marketing, Amazon India, speaks on sponsoring Filmfare Awards and coinciding it with the positioning of their fashion and beauty product space