Khandelwal, one of the 13 creative leaders chosen from India for the Cannes Lions Jury, shares her thoughts on the festival of creativity and the Indian advertising industry
Jayaraman joins the agency from Meta’s Creative Shop
The campaign has been conceptualised by Mullen Lintas
The quirky TVC debunks the belief that health insurance is a 'once-in-a-blue-moon' service
Brand consultancy Chlorophyll has worked with SBI Life on the rebranding exercise
From being a taboo topic to being at the centre of discussion in the pandemic era, mental health issues are being seen in a new light by the advertising world, said experts
The film is already live across multiple mediums including digital display, TV and social media
As part of the Power Sharing series, Azazul Haque, CCO, Mullen Lintas, says sharing the responsibility of leading an agency eases the pressure and helps manage time more efficiently
In today's edition of e4m Creative Zone, we speak to Garima Khandelwal, CCO, Mullen Lintas on creativity in Covid times, executional barriers and more
The campaign will be promoted on business news channels, digital and social media
We take an in-depth look at whether Indian advertising has succeeded in leaving behind a dual gender outlook
The long-format campaign film features Easy Wanderlings, a music band, and their journey of creating music