The Indian contingent by far has won a total of 12 metals

Mansi Sharma Jun 20, 2024 7:43 AM

The shortlists have been bagged in creative data and brand experience and activation categories

e4m Staff Jun 17, 2024 1:43 PM

This campaign, titled 'Sweat Makes You Shine,’ emphasises the importance of hydration in sports

e4m Staff Oct 6, 2023 4:24 PM

'This association comes to me at a pivotal time,' said Nagpal

e4m Staff Sep 21, 2023 2:02 PM

'The synergies between both will further deepen the brand’s role as a hydration partner,' said the brand

exchange4media Staff Sep 12, 2023 11:26 AM

On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years

Sandhya Raghavan Nov 24, 2022 8:38 AM

Sindhu, the sports drink’s brand ambassador, shows in the film how daily household items can become a part of one’s daily ‘Workout-From-Home’ routine

exchange4media Staff May 16, 2020 9:56 AM