Hardik Pandya stars in Gatorade's first Indian TVC in a decade

Gatorade®, PepsiCo India’s hydration brand, today made a marquee announcement to launch its first television commercial in a decade in India. This campaign, titled 'Sweat Makes You Shine,’ features cricketer Hardik Pandya. 

Speaking on the campaign, Ankit Agarwal, Associate Director, Energy & Hydration, PepsiCo India, said, “Backed by GSSI (Gatorade Sports Science Institute), Gatorade has consistently been at the forefront of hydration, delivering athletes and people with active lifestyles the essential means to enhance their performance through consistent replenishment. With our latest campaign, we hope to inspire professional athletes or anyone who enjoys an active lifestyle to keep pushing the limits and stay hydrated in their fitness journey with Gatorade." 

Commenting on the campaign, cricketer Hardik Pandya, who is exclusively managed by RISE Worldwide, said "I strongly believe in the transformative potential of hard work, unwavering determination, and putting in the effort.  With this campaign alongside Gatorade, I aim to emphasize the importance of these principles to my fans, reinforcing the value of dedicating oneself to working harder and, in turn, maintaining peak performance through consistent hydration." 

"As an athlete, there is no shortcut to success - it takes dedication, hard work and discipline to outshine. Our campaign spotlights Gatorade as the perfect partner to help you keep pushing your limits in this journey to success. And who better than Hardik Pandya one of the most successful and iconic sports personalities to bring home this message." said, Raj Deepak Das, CEO and Chief Creative Officer, South Asia, Leo Burnett