gender-stereotyping

Excellence demands gender-fluid & agnostic ecosystem to thrive: Raji Ramaswamy

Raji Ramaswamy?blur=25

Ramaswamy, CEO of Contract India, Wunderman Thompson India Group Company, shares her journey and how marketing is shaping a just world for all genders

exchange4media Staff Mar 7, 2022 1:23 PM

Women stereotyped, shown as mute spectators with 'spender syndrome' in Indian ads: Study

Women Roles?blur=25

The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads with an objective to help brands & ad agencies shape gender narratives in a positive way

Kanchan Srivastava Oct 21, 2021 8:42 AM

More diversity, less gender stereotyping in ads: What women leaders from adland want

four leading ladies from Indian adland?blur=25

Leading ladies from Indian adland shared that the biggest task for this generation of creators and marketers is to abolish gender roles

Misbaah Mansuri Mar 8, 2021 8:53 AM

Are marketers breaking or building gender stereotypes?

gender?blur=25

Guest Column: Senior Professor of Marketing Dr Ashita Aggarwal & Research Associate Rachna Wadhwa at Bhavan's SPJIMR on brands taking a sensitive approach towards representing gender in ads

Dr Ashita Aggarwal & Rachna Wadhwa Jun 20, 2020 10:01 AM

Mother's Recipe aims to fight gender stereotypes through 'Perception Badlo' campaign

Mothers Recipe Perception Badlo?blur=25

The campaign which challenges gender stereotypes, sees people sharing their opinion on the change they want to see

exchange4media Staff Mar 16, 2020 3:08 PM

Acko aims to break gender stereotypes through #BlindDateWithAcko campaign

Blind Date With Acko?blur=25

The film is being released on digital platforms and will be amplified across all of Acko’s social channels

exchange4media Staff Mar 9, 2020 12:31 PM