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The report titled ‘Beyond the tipping point – A primer on Casual gaming in India’ notes that the industry had 43.3 crore users, while the revenue size was Rs 13,600 crore in FY21
exchange4media Staff Jun 18, 2021 11:21 AM
As per industry watchers, there are still advertisers who want to put their money in the English genre audience and that with fewer players left it will be easy to tackle hurdles in the longer run
Sonam Saini Oct 27, 2020 8:46 AM
The report on Media and entertainment says that the industry is set to rebound to reach Rs 1,866 billion but implies a loss of around two years of growth due to COVID-19
exchange4media Staff Sep 30, 2020 2:28 PM
Despite a slump in viewership and revenues for major leagues, experts discuss why the coming months may not be so tough for the highly-monetizable sports genre
Sonam Saini Jun 29, 2020 9:03 AM
Industry experts believe post COVID-19 the genre can sustain on the back of original content, innovative formats and more Indianized programmes with focus on Metros
Sonam Saini Jun 15, 2020 8:24 AM
According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year
Sonam Saini May 28, 2020 9:12 AM
