As part of the campaign, the brand along with Digitas India has devised a special rakhi made with Goodknight Patches that offer active protection from mosquitoes
At Pitch CMO Summit 2020, Sunil Kataria, CEO India & SAARC, Godrej Consumer, Consumer Products, recounted the milestones and themes that have crafted the GoodKnight brand
Sunil Kataria, CEO, India & SAARC, Godrej Consumer Products Limited, says the brand intents to upgrade consumers from dual format to liquid format repellents