Guest Column: Gopa Menon, Digital Head - Mindshare South Asia, shares his list for all the big digital trends this year that will gain momentum in the year to come

Gopa Menon Dec 26, 2022 9:02 AM

Menon will be based out of Gurgaon and will report to COO Amin Lakhani

exchange4media Staff Sep 28, 2021 12:21 PM

Desai was with dentsumcgarrybowen India prior to this

exchange4media Staff Jun 30, 2021 11:50 AM

Guest Column: The never normal world will see the merger of offline and online worlds, called the 'phygital' experience, says Gopa Kumar, Chief Operating Officer, Isobar India

Gopa Kumar Dec 15, 2020 7:38 AM

With spends on mobile marketing set to touch₹ 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends

Simran Sabherwal Dec 3, 2020 9:21 AM

The agency will service the brands from its Gurgaon office, managing digital media buying & planning for both British Council Division and British Council Examinations and English Services India

exchange4media Staff Jun 30, 2020 10:59 AM

KickStrat consists of 3 months of classroom training and research projects; chosen few will advance to next 3 months of on-the-job training

exchange4media Staff May 26, 2020 4:25 PM

The acquisition will benefit both parties in encashing each other’s popularity and reach, say industry leaders

exchange4media Staff May 20, 2020 9:06 AM

Isobar India will service the brand from its Gurgaon office

exchange4media Staff Feb 13, 2020 10:16 AM

For the launch of the Seltos in India, Kia Motors extensively made use of social media to engage with consumers. Gopa Kumar –COO-Isobar India talks about the success of the campaign

Shikha Paliwal Feb 5, 2020 8:33 AM

While some experts say celebrities can voice their opinion on social & political issues, others believe brands can go for a clause in agreements about taking a political or ideological position   

Ruhail Amin Jan 28, 2020 8:41 AM