Gopa Menon exits Mindshare
Gopa Menon was Digital Head - South Asia at Mindshare
gopa-menon
Industry calls for independent audit body to tackle ad fraud surge
With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent
From AI to Privacy: Decoding the future of digital advertising
At a recently held closed-door event by DoubleVerify, digital experts across sectors discussed how the industry can capitalise on future opportunities and respond to future challenges
Truly immersive advertising still has a long way to go: Gopa Menon
Menon, Head of Digital for South Asia at Mindshare, talks about AI, AR/VR tech and more
What the F Caps! Dwindling digital ad efficiency vexes adtech
The issue of breached frequency caps has become a thorn in the industry's side. Experts recommend a multifaceted approach to tackle the problem
Commerce Media: Turning retailers into media owners
This is the first of two articles to serve as a primer on Commerce Media itself; the upcoming one will examine the distinct advantages it offers to advertisers and publishers
Dentsu India now under direct charge of Peter Huijboom and Ashish Bhasin
Huijboom is the global CEO for media and global clients and will continue to spearhead India operations until the group finds a new CEO
Dentsu's Gopa Menon to join Mindshare
Mindshare's Vinod Thadani is expected to join Dentsu at a senior group level position