Review of broadcasting & cable services rules: TRAI extends deadline to submit comments
The regulatory body issued the consultation paper on August 8
Date-wise News
Consumers are too aware and they can tell when the brand is trying hard: Nitin Saini
On the occasion of Raksha Bandhan, we spoke to Nitin Saini, VP- Marketing, Mondelez India, about their #BrothersWhoCare campaign & more
WhiteHat Jr CEO Ananya Tripathi quits
Tripathi's resignation comes just a day after Byju’s Chief Business Officer Prathushya Agarwal’s exit
Apollo Tyres celebrates the spirit of Raksha Bandhan with a heartwarming film
The film beautifully encapsulates how the festival resonates with people from all walks of life, reaffirming the belief that the spirit of protection knows no boundaries
Ashwin Sheth Group Appoints Bhavik Bhandari as its Chief Sales and Marketing Officer
Bhandari will now spearhead sales, marketing, strategy, corporate communications, and CRM functions
We prefer to invest in content & research instead of landing pages: Supriya Prasad
At e4m NewsNext Summit 2023, Prasad, News Director Aaj Tak, India Today and GNT, said AI can never replace human talent
Asia Cup & ICC WC: Disney Star gets sponsorship from HUL
The FMCG brand has reportedly come on board for both the TV & digital coverage of the two tournaments
Sebi Case: No interim relief for Punit Goenka from SAT
The next hearing in the case is on September 8, 2023
TechUnited-Zoom-e4m roundtable: Industry heads discuss brands gaining from hybrid meets
At the TechUnited-Zoom-e4m Roundtable held in Bengaluru, industry leaders discussed how they’ve been engaging with their target audience virtually and how hybrid events can maximize ROI
CavinKare’s Buds and Berries rolls out digital campaign for Raksha Bandhan
The campaign ‘Unseen Bonds’ captures siblings' bond set in modern times
Myntra launches outdoor campaign for FWD with tongue-in-cheek campaign
The campaign has been conceptualised by Ideas Farm
Anurag Sharma named VP-Marketing at BHIVE Group
Anurag's responsibilities have expanded to encompass BHIVE Workspace, BHIVE Alts and BHIVE Capital
Sony Marathi partners with Posterscope India for new show
The campaign, conceptualized and executed by Posterscope, leverages Kaali-Peeli autos to promote ‘Rani Mi Honar’
Astral ‘bonds’ with SRK's ‘Jawan’
The association marks a strategic move to promote the company’s flagship brand Bondtite
Disney Star onboards 9 more sponsors for Asia Cup 2023
Glow & Lovely from HUL, Surf Excel, BPCL, Amul, Maruti, Berger and McEnroe are among the new brands that have come on board
For TATA.ev, we're focusing on community, sustainability & technology: Vivek Srivatsa
Srivatsa, Head-Marketing, Sales & Service Strategy, Tata Passenger Electric Mobility, shares the strategy and vision behind the launch of the brand’s new identity
Reckitt’s Dilen Gandhi moves on
Gandhi was Regional Marketing Director, Health & Nutrition, South Asia with the company for over two years
Can MRUC find cost-effective ways to resume IRS?
Sources hint that in the next board meeting on Sept 26, MRUC’s technical committee is expected to come up with viable options for the revival of the IRS
Dalmia Cement appoints Puneet Dalmia as MD & CEO
Mahendra Singhi to continue as Director and Strategic Advisor
Prathyusha Agarwal moves out of Byju's
She joined the company in March 2022 as Chief Business Officer
Truly immersive advertising still has a long way to go: Gopa Menon
Menon, Head of Digital for South Asia at Mindshare, talks about AI, AR/VR tech and more
‘Criteo is investing heavily in India as it is a very important market strategically’
Sherry Smith, Criteo’s General Manager, Global Enterprise, and Taranjeet Singh, Managing Director, Enterprise, APAC, were in Mumbai on Tuesday. The duo spoke to exchange4media exclusively