Kohli urges professionals to invest in upskilling as it can be the best investment in the uncertain macroeconomic conditions of today
The campaign has been conceptualised by The Script Room and produced by Dreampunk films
The agency will be responsible for conceptualisation and execution of the upcoming TVC campaigns with brand ambassador Virat Kohli
Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication
Great Learning CMO Aparna Mahesh said that Virat Kohli works perfectly as the face of the brand & the campaign because he embodies this trait of continuously upskilling at the core of his personality
The TVC will be aired on 40 national channels and on Disney + Hotstar throughout IPL 2020
Previously, she oversaw marketing for BankBazaar
Industry experts discuss whether ed-tech apps, who are some of the most active advertisers on TV today, will be fazed by educational institutions' decision to let students visit schools for guidance
Kohli will lead the brand’s latest ‘Power Ahead’ campaign, which underlines the importance of lifelong learning
The account will be managed by Mindshare’s Bengaluru office
Through this campaign, the ed-tech company aims to amplify the importance of upskilling as a necessary step towards career progression in the digital economy