hockey

Indian Men's Hockey Team gets a musical tribute from Yashraj Mukhate

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The anthem by Yashraj Mukhate celebrates sportsmanship and camaraderie of team India as they compete for top honours at the 2024 Paris Olympics

e4m Staff Jul 31, 2024 5:11 PM

FIH enters into a 4-year partnership with Viacom18

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The deal includes all FIH events, except the FIH Nations Cup

e4m Staff Jan 9, 2024 2:49 PM

Asics India onboards hockey sensation Manpreet Singh as brand athlete

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As part of the association, Manpreet will wear Asics apparel and footwear during his training and competitions

e4m Staff Sep 28, 2023 3:22 PM

Worth a shot: Why are brands teaming up with non-cricket sports?

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e4m explores the audiences' interest in sports other than cricket and how it is working out for brands

Tanzila Shaikh Jun 2, 2023 9:05 AM

Cadbury Dairy Milk shows how India came together to #CheerForAllSports

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The multichannel campaign introduced fan screens in stadiums across all sports tournaments to motivate athletes representing India in games like boxing, TT, hockey

exchange4media Staff May 30, 2023 11:45 AM

FIH signs JSW as global World Cup partner

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The partnership is for upcoming FIH Odisha Hockey Men’s World Cup 2023 Bhubaneswar-Rourkela, which will start on January 13

exchange4media Staff Jan 5, 2023 3:21 PM

Hockey India onboards Digital Latte as its social media agency

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The agency will be using consumer insights to connect with hockey fans in India and abroad

exchange4media Staff Feb 11, 2022 12:45 PM

From Bajaj Allianz’s push for hockey to vivo asking us to switch off phone: Ads we liked

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Take a look at exchange4media’s fortnightly collection of best ads released between November 4 and December 17

exchange4media Staff Dec 20, 2021 9:19 AM

Baseline Ventures signs multi-year deal with Indian women's hockey goalkeeper Savita

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The firm will manage all the commercial interests of the player

exchange4media Staff Aug 19, 2021 2:26 PM

Why hockey players may not strike gold with brands

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There is a need to develop a grassroot-level culture for the game and the brands first need to support the players’ journey, opines industry

Mansi Sharma Aug 16, 2021 8:42 AM

Dainik Bhaskar group announces reward of Rs 25 lakhs for Indian women's hockey team

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Each member of the team including 18 players, chief coach, analytical coach, scientific advisor, physiotherapist, video analyst, masseuse, and others, will receive an equal amount of Rs 1 lakh

exchange4media Staff Aug 9, 2021 3:08 PM

Internet rejoices as Indian men's hockey team clinches bronze at the Olympics

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The team won a bronze medal after a 41-year gap

exchange4media Staff Aug 5, 2021 12:32 PM

Tokyo Olympics: Netizens delighted as women’s hockey team secures a spot in the semifinals

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Celebs and politicians took to social media to celebrate the occasion

exchange4media Staff Aug 4, 2021 2:36 PM

MPL ropes in HockeyCurve to provide creative implementation for all gaming verticals

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MPL launched first-of-its-kind real time player statistics based dynamic ads during IPL 2020 to boost user participation in their fantasy leagues

exchange4media Staff Dec 17, 2020 3:31 PM

My Team11 expands fantasy gaming portfolio with the launch of 'Hockey Fantasy'

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Hockey Fantasy is the sixth major fantasy sports offering of My Team11 along with cricket, football, basketball, volleyball, and kabaddi

exchange4media Staff Jan 28, 2020 2:59 PM