Saffola film: Kareena Kapoor gives reminder on heart health
The actress urges all to take ‘Roz Ke Healthy Steps’
Date-wise News
Meme Chat ropes in Vivek Satya Mitram as Head of Brand Strategy & PR
Mitram is a journalist-turned Brand Communication Strategist and an independent PR Consultant
Saregama acquires 52% stake in Pocket Aces for Rs 174 crore
Saregama is also investing an additional Rs 15 crore through a primary purchase of 25,974 shares of Pocket Aces
TRAI releases consultation paper on rating framework for digital connectivity in buildings
Comments from stakeholders invited by November10, 2023
Emami forays into juice category
Acquires strategic stake in Axiom Ayurveda
Seagram's Royal Stag Packaged Drinking Water unveils AI campaign for World Cup
The campaign gives each fan an opportunity to become part of a personalized film featuring the cricketers
Focus on your ‘khoobsurat chinta’ not financial ones, says Tata Capital in new film
The film stars brand ambassador Shubman Gill
'Short-form regional videos align seamlessly with India's population distribution'
ShareChat and Moj City Connects Kolkata saw industry leaders charting the future of regional short-form content and language-first communication
Badshah, Papon to headline ABP Network's musical extravaganza 'Roots & Rhythms'
The concert scheduled to take place at the Indira Gandhi Indoor Stadium in New Delhi on September 30, 2023
Eveready powers up new TVC for Ultima and Ultima Pro batteries
The campaign by TVC spotlights the company's enhanced Ultima and Ultima Pro range of premium alkaline batteries
Asian Paints co-founder Ashwin Dani passes away at 79
The tycoon was also the non-executive director of the billion-dollar company, which is among Asia's biggest paint companies
Asics India onboards hockey sensation Manpreet Singh as brand athlete
As part of the association, Manpreet will wear Asics apparel and footwear during his training and competitions
NCLT seeks reply on Jagran Prakashan’s application for appointment of administrator
Next hearing scheduled for October 4
PR Professionals expands into US forging strategic partnership with 5WPR
The partnership aims to leverage the strengths of both companies
Kapil Sharma and Pooja Hegde in Meesho's festive sale campaign
The ad is centred on the brand's ‘Mega Blockbuster Sale 2023’ campaign
Pak fan seeks 'mauka' for the 8th time in Star Sports' World Cup ad
The film aims to build anticipation and excitement for arch-rivals India and Pakistan's 8th faceoff during the ICC Men's Cricket World Cup
MIB introduces key amendments to Cable Television Network Rules, 1994
The renewal procedure is in line with the ease of doing business as it will provide certainty to cable operators to continue their services without interruption
Bacardi India’s Legacy Collective with Ranbir Kapoor
The film celebrates the spirit of homegrown brands in the country
Why Ranbir Kapoor is the rockstar for brands
As the actor celebrates his 41st birthday today, we take a look at his journey in the endorsements world
Times Internet gets BCCI Broadcast Rights for US, Canada, Middle East/N Africa, SE Asia
Willow, Cricbuzz to distribute 88 bilateral cricket matches between India and other countries
Punit Goenka plea against Sebi: Understanding the outcome
As SAT reserved its verdict on Goenka's plea, industry experts speculate on the impact of the possible results
Tech giants, ed tech cos face 18% IGST
These companies will be taxed for their services in the Online Information Database Access and Retrieval category
Havells and Platinum Outdoor marked Ganeshotsav with outdoor campaign
The campaign utilized more than 100 fan models designed by the brand
‘PR practitioners should be well-equipped to tackle misinformation & fake news’
At e4m’s PR and Corp Comm Summit and Awards 2023, industry experts discussed the PR and communication management landscape in APAC and India
SPAG FINN Partners introduces ‘The FINN Purpose Alignment Index’ & 'The Change Makers’
With this SPAG/FINN launches its Purpose and Social Impact practice
Study unveils festive buying plans of consumers
The research covers readers across HT Media print and digital platforms
Consumers want value, not price: Deepali Agarwal, Philips
In a conversation with e4m, Deepali Agarwal, Business Head- Personal Health, Philips Indian Subcontinent, talks about the upcoming festive season, consumer behaviour shifts, challenges and more
Generative AI: Top e-comm players have a new ‘salesman’ for the festivals
From personalizing shopping experience to predicting product demand and automating recommendations, brands are working hard to enhance consumer experience this year
World Cup in the festive months: A win-win for brands?
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets or dip into their coffers
Avinash Pandey re-elected President of IAA's India Chapter
Abhishek Karnani was named vice-president, Nandini Das as secretary, and Jaideep Gandhi as treasurer
BBDO India works very hard, winning awards, but its growth has been too slow: TzeKiat Tan
During her maiden trip to India, the Asia CEO of BBDO spoke to e4m about her vision for the agency’s India office, and why she wants the accounts to be evaluated among other steps