id
Aaron Raj was previously Editor of CRN Asia and has been with the network for 2 years
e4m Staff Jul 17, 2026 3:23 PM
The integration brings free and premium content under one platform, expanding sponsorships, shoppable ads and brand partnerships for advertisers
e4m Staff Jul 17, 2026 11:43 AM
Ganapathy Viswanathan, Communication Consultant & Author, examines how HDFC Bank’s leadership transition underscores trust, transparency and communication in times of uncertainty
e4m Staff Jul 13, 2026 4:55 PM
Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos
e4m Staff Jul 2, 2026 10:51 AM
As part of our new series 'Headline Makers', today we feature Liyaquat who recently joined Bharat 24 as VP & prime-time anchor and will also be launching her independent YouTube channel soon
e4m Staff Jul 2, 2026 10:24 AM
From a 'Bolo Ta Ra Ra' Christmas to a Santa gifting Polycab Green Wires, we bring you a wrap of the brand spots that caught our eye this year
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Lenovo, CEAT, Jaguar Land Rover, Adidas, Zydus and JBL join the growing roster of advertisers leveraging the FIFA World Cup 2026 on Z
e4m Staff Jun 30, 2026 6:06 PM
Siddharth Sharma resigns as Airtel Connected Homes CEO, to join Singtel
e4m Staff Jun 22, 2026 11:45 AM
The search for a successor gained momentum after Air India CEO Campbell Wilson confirmed his resignation in April
e4m Staff Jun 22, 2026 11:38 AM
Dr. Fixit will be prominently visible through branding on umpire jerseys and exclusive integration during Decision Review System (DRS) moments across TV and digital platforms
e4m Staff Jun 18, 2026 12:31 PM
Amit Banati most recently served as Chief Financial Officer at Kenvue
e4m Staff Jun 18, 2026 10:46 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
e4m Staff Jun 18, 2026 9:22 AM
According to sources, she will host the channel's flagship show, 'News Ki Pathshala'
e4m Staff Jun 18, 2026 8:58 AM
Liyaquat brings with her over 19 years of experience in broadcast journalism, political reporting, prime-time anchoring and newsroom leadership
e4m Staff Jun 18, 2026 8:55 AM
Colgate-Palmolive leads the charge in health-first, high-tech brand storytelling
e4m Staff Jun 17, 2026 3:04 PM
Saugata Gupta, MD and CEO of Marico Limited, is the Jury Chair for the 17th edition of the e4m Indian Digital Marketing Awards
e4m Staff Jun 17, 2026 3:01 PM
Rajkumar Remalli, Founder Director, BidVid, discusses the inefficiencies that continue to plague digital media buying, the role of AI in programmatic advertising, why transparency remains a challenge
e4m Staff Jun 17, 2026 12:46 PM
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
e4m Staff Jun 17, 2026 11:38 AM
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
e4m Staff Jun 17, 2026 10:05 AM
Marketers note brands are integrating touchpoints to ensure consumers get the right message at the right stage of decision-making; multiple channels orchestrate discovery, evaluation and purchase
Sunidhi Vijay Jun 15, 2026 5:44 PM
Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the company
e4m Staff Jun 15, 2026 5:24 PM
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja jain Jun 15, 2026 5:11 PM
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja jain Jun 15, 2026 5:01 PM
Prior to this, Tipti Kheria was with Radio City India as General Manager - Brand, Marketing & PR
Reliance Digital’s latest campaign also highlights its omnichannel retail strategy, combining in-store experiences with digital accessibility across its nationwide network
India’s microdrama market is projected to hit $4.5B by 2030 but will it also become advertising’s next big platform as major players join in?
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
e4m Staff May 31, 2026 4:01 PM
Prior to this promotion, Apoorva Mehandiratta served as Director – Marketing at ZEE5
e4m Staff May 31, 2026 3:53 PM
Before this, Inderpal Singh Jaggi served as Deputy Vice President at Shemaroo Entertainment Limited
Chief Minister Siddaramaiah announced this move while presenting the state’s 2026–27 Budget in the Legislative Assembly
Prior to this, Tamina Plum was with Publicis Groupe as Chief Growth and Operating Officer for Starcom Worldwide
A P Sriram Mar 6, 2026 3:45 PM
Gaurav Banerjee’s first phase as MD and CEO of SPNI has been about internal alignment, stabilising the organisation, resetting reporting structures and rethinking how content and platforms are managed
e4m Staff Jan 22, 2026 11:45 AM
News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts
e4m Staff Jan 9, 2026 11:52 AM
Prior to this appointment, Madhav Nayak was associated with Yum! Brands
e4m Staff Jan 7, 2026 11:38 AM
In his expanded role, Siddharth Shekhar will oversee government and public sector, BFSI, education and automotive sectors
e4m Staff Jan 7, 2026 11:35 AM
The deal is to be formally unveiled in Mumbai today, marking one of the most significant global music investments in an Indian production house
e4m Staff Jan 5, 2026 11:22 AM
Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
e4m Staff Jan 5, 2026 11:16 AM
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
e4m Desk Jul 18, 2025 10:44 AM
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
e4m Desk Jul 18, 2025 10:44 AM
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
e4m Desk Jul 18, 2025 10:41 AM
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
e4m Desk Jul 18, 2025 10:32 AM
