Gaurav Banerjee’s first phase as MD and CEO of SPNI has been about internal alignment, stabilising the organisation, resetting reporting structures and rethinking how content and platforms are managed
News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts
Dr Idris Loya lead IDPL vertical & was given additional charge as ZMCL's interim CEO post Abhay Ojha's moving on. Once Karan Abhishek Singh joined as ZMCL CEO, the additional charge was taken away
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
Rajat Abbi, VP-Global Marketing, CMO, Greater India, Schneider Electric, lets us in on the company's media mix, B2C focus, festive marketing initiatives and more
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
The London office will focus on creative and technology solutions to begin with, gradually expanding its service offering as the business grows, said the company