IndiaFirst Life appoints Bikash Choudhary as Executive Vice President
Choudhary will be overseeing actuarial, governance, product and strategy functions
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‘In India, corp comm is a subset of either the marketing or human resource’
Manallii Ajmera-Metalia, Head, Corporate Communication, IndiaFirst Life Insurance Company, was bestowed the ‘Communicator of the Year Corp Comm’ award at e4m PR & Corp Comm Women Achievers Awards
The millennial mindset Is changing the insurance industry
Guest Column: Aashish Walia, CMO, IndiaFirst Life Insurance Co. Ltd., writes on the importance of giving a brand the millennial-mindset makeover with discovering new perspectives & embracing new ideas
Integrated, multi-channel platforms drive innovation in a customer-centricity journey
Guest Column: Sonia Notani, CMO, IndiaFirst Life Insurance Company, shares that Integrating 3 Vs – Voice, Video, and Vernacular - in the digital space helps enable a well-rounded strategy
How brands are going to evolve with customers while adapting to the new normal?
Guest Column: Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance Company Ltd., shares winning strategies for a brand to successfully function in the changed market
IndiaFirst Life launches awareness campaign with WATConsult
#YeTohCertainHai campaign has gone live pan India across hoardings, OOH, Digital and Radio