82.5 Communications, Kolkata, wins Kutchina Home Makers’ integrated communications mandate
The agency will handle the brand’s four key business verticals
integrated-communications
Hill+Knowlton Strategies bags integrated communications mandate for GAIN in India
The agency will be responsible for driving GAIN's narrative in a compelling manner and improving awareness of the select biofortified food products in key regional markets
The Mavericks wins communications mandate for Ultraviolette
The advisory firm will provide integrated communications, end-to-end campaign planning & execution, and overall strategic counsel for the electric mobility brand
Intelliquo Integrated Communications wins PR mandate for Keventers & YogaBars
Intelliquo will be responsible for corporate reputation management and consumer engagement through an integrated communications approach for both the brands
Alphabet Media wins PR and digital mandate for Maserati India
The mandate will involve strategic planning, media relations, digital campaigns, and providing integrated communication solutions for the brand
Hill+Knowlton Strategies strengthens India operations with content + publishing strategy
The new offer will provide new and existing clients with innovative and integrated solutions
PAD Integrated Communications crafts brand film for Telugu OTT platform aha
The promotional film titled ‘Orange Is The Colour Of Entertainment | aha Everywhere’ was conceptualised, directed and shot by PAD with an aim to create awareness of the platform’s growth
NODWIN Gaming on-boards Actimedia as its PR agency
The agency will deliver integrated communications and digital strategy solution for the company
Cholayil onboards Digitas & Starcom to manage its integrated communications mandate
Starcom will manage strategy as well as media planning & buying, while Digitas will provide a suite of digital marketing services for Cholayil brands
Publicis India wins integrated communications mandate of UPES
Publicis India will also roll out an ad campaign that will tap traditional avenues including print, outdoor and digital
SynPhNe awards integrated communications mandate to SPAG
The communication mandate comprises corporate reputation management and raising awareness about post-stroke rehabilitation amongst patients
Integration done well & delivered right increases the reach & RoI: Xavier Prabhu
Xavier Prabhu, Founder & Managing Director, PRHUB Integrated Marketing Communication talks about the role of integrated marketing for Indian brands, future of PR and media relations for GenZ & more
Top PR trends that will shape the industry in the new decade
Experts opine that the new decade will be ruled by advancements in technology, shift in influencer paradigm, the rise of micro-influencers and more