The account spans end-to-end media planning and buying across digital and traditional platforms; incumbent agency is Wavemaker
The mandate will be handled by the agency’s Gurugram office
The mandate will involve creating end-to-end media solutions and accelerating the brand's growth journey in India
The mandate will include strategy, analytics, media planning, media activation and content innovation for Purplle’s brand marketing campaigns offline and online
The business will be handled out of the agency’s Gurgaon office led by Uday Mohan - Managing Partner North and West
The agency will manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and General insurance
The account will be handled out of the agency’s Bangalore office led by Saurabh Jain, EVP - South, Havas Media
As part of the mandate, the agency will be involved in media planning, media activation & content innovation for all of Games24X7's gaming platforms.
Havas Media will be tasked with driving ACC Cement's brand strategy and marketing initiatives