According to the report, the importance of digital touch points has grown to 49%

exchange4media Staff Apr 20, 2023 6:02 PM

The Internet subscriber base in FY22 stood at 824.8 million, compared to 825.3 million as on 31 March 2021, says TRAI report

exchange4media Staff Feb 24, 2023 8:42 AM

Google annual Year in Search report also reveals that 2021 saw an acceptance of a blended lifestyle with an approximately 350% growth in interest in 'hybrid workplace'

exchange4media Staff Feb 9, 2022 3:30 PM

Voice shopping has emerged as a key channel for consumer purchases & the trend is expected to pick up as 90% of the internet users in India are online on their mobiles, say experts  

Kanchan Srivastava Feb 8, 2022 8:39 AM

The report states that the top 5 state clusters - Maharashtra & Goa, Uttar Pradesh, West Bengal, Sikkim & Odisha, and Andhra Pradesh & Telangana - account for 51.4% of India’s internet population

exchange4media Staff Mar 26, 2021 3:24 PM

Nielsen India is the ‘Knowledge Partner’ for the report that was conducted to understand the overall social media usage, consumption and online behaviour

exchange4media Staff Nov 10, 2020 11:33 AM