Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape

Shantomoy Ray Sep 9, 2024 8:54 AM

Guest Column: Shantomoy Ray writes how cultures play a role in shaping consumer perception

Shantomoy Ray Sep 2, 2024 9:10 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on why brands must develop new strategies to engage audiences on streaming platforms

Shantomoy Ray Aug 12, 2024 8:50 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising

Shantomoy Ray Jul 29, 2024 11:22 AM

Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, writes on how brand strategies must reflect values, behaviours & preferences of this savvy audience

Shantomoy Ray Jul 8, 2024 9:16 AM

Guest Column: Shantomoy Ray, Founder & Director, K-Factor Communications, writes on the need to ‘simplify’ advertisements

Shantomoy Ray Jun 25, 2024 8:55 AM