Samachar4Media 40 Under 40 honours and celebrates excellence in Hindi journalism
Brajesh Pathak, Deputy Chief Minister of Uttar Pradesh, was the Chief Guest this year
Date-wise News
Govt withdraws draft broadcasting bill
As per sources, the MIB has reached out to broadcasters, cable operators, and other stakeholders to return the bill copy that they received earlier this month
Muthoot FinCorp engages ProManage for Hyperlocal Marketing Solutions
The partnership will help in implementing cutting-edge hyperlocal marketing strategies, significantly enhancing customer engagement and satisfaction
Manu Bhaker savours Olympic win with KFC rolls
In a social media post, the Olympic shooter was spotted indulging in a KFC Indian Spicy Veg Roll
Zepto wants to bring the ‘Shagun ka Lifafa’ this Raksha Bandhan
The brand has rolled out a rap ad film for the campaign
Pilgrim gets Rashmika Mandanna as ambassador for hair care range
Rashmika features in a new brand campaign that goes with the tagline ‘The Secret is in the Mix’
Nava Bharat Group Chairman Vinod Ramgopal Maheshwari no more
As per reports, Vinod Ramgopal Maheshwari breathed his last on August 12 in Mumbai
Posterscope India appoints Aparna Tandon as Senior VP - Rural, Retail & Experiential
Aparna Tandon will report to Imtiyaz Vilatra, Managing Director, Posterscope
e4m IDMA 2024: Castrol India takes home gold for its ‘Gaadi Chalao, Tractor Nahi’ campaign
The brand won gold under the ‘Best Multi Mobile Channel Campaign’ sub-category
Tonic Worldwide bags digital mandate for Greenply
The account will be managed by the agency’s Mumbai office
Haldiram's unveils campaign for Raksha Bandhan
The TVC showcases how the thread of Rakhi is more than a symbol but a commitment to cultivate the treasured togetherness of childhood
Govt proposes a unified system to address misleading ads
This is in response to the SC's criticism of the government last month for failing to file enough complaints about corporations' deceptive health claims
Disney+ Hotstar brings the ‘Kingdom of the Planet of the Apes’ to life
The platform has put up 21 3D anamorphic billboards across Mumbai, Delhi and Bengaluru for the movie’s release
Ashish Joshi named VP – Sales at Rich Products Corporation
Prior to this, Ashish Joshi was with Nivea India as Sales Director
Amitabh Bachchan & Manoj Pahwa partner for creating awareness about Shingles
The campaign is in association with GSK
Aditya Roy Kapur is the face of Himalaya’s PartySmart
Aditya Roy Kapur will feature in a series of upcoming marketing initiatives
WOW Skin Science introduces the OG duo of Onion and Collagen in new ad for hairfall range
WOW Skin Science is implementing a 360-degree media activation strategy, which includes a digital commercial featuring Urvi Singh, known for her role in Kota Factory
World leaders race to end single-use plastics in Greenpeace ad
The 75-second ad by the creative agency We Are Social aims to shine the spotlight on the Global Plastics Treaty negotiations set to take place in Busan in November
Mindshare India puts out digital-print innovation for Lufthansa
The five-page PVC for Lufthansa with the Times of India allowed users could trigger multiple video stories with a single QR code
Sonam Pama joins AV Organics new Head of Marketing for Evocus
Sonam Pama joins AV Organics with over 15 years of experience in strategic marketing, brand management, and digital marketing
Lodha appoints Shefali Mehta as Corporate Communications Head
Her previous stints include senior roles at leading companies such as Jet Airways, Adfactors PR, Wizwrk Communications, and others
EssenceMediacom bags integrated media mandate for Bambino Pasta Foods
EssenceMediacom will manage Bambino’s account from their Bengaluru office
Amit Sethiya, Head of Marketing at Syska Group, moves on
Amit Sethiya was with Syska Group for over 8 years
Banijay Asia & Nadiadwala Grandson Entertainment to invest Rs 100cr+ in content: Report
The two will invest in content that spans original shows and adaptations
Mugdha Kabra named Country Brand Lead at Nestle Ireland
In her new role, Kabra will lead brand marketing in nutrition, dairy & foods for the Ireland market
Shantaprasad Nagarmath named CEO at Dr. Reddy's and Nestlé Health Science Ltd
Prior to this, Shantaprasad Nagarmath was Head, Consumer Business (OTC plus Nutrition) at Dr. Reddy's Laboratories
Sidharth Malhotra collaborates with Hilton for ‘It Matters Where You Stay’ campaign
'Sidharth Malhotra aligns with the modern traveler who is redefining India,' said Hilton about the partnership
Krishnan Sundaram joins Vini Cosmetics as its CEO
Krishnan Sundaram stepped down from Hindustan Unilever (HUL) in December 2023 after 23 years with the FMCG giant
Shalini Pillai Banerjee joins Microsoft as Marketing Director, India & South Asia
Shalini Pillai Banerjee was with Google for over eight years, last serving as Head of Consumer Apps Marketing for India
Navigating the streaming wave: Challenges and opportunities for modern advertisers
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on why brands must develop new strategies to engage audiences on streaming platforms
Draft Broadcast Bill at odds with TRAI's FreeDish encryption rules, experts warn
Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards
Sporting events, premiumisation fuel FMCG Q1 AdEx
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand and maintain market share
Radio Mirchi parent co acquires Gaana for Rs 25 lakh
As per a report, in a recent earnings call ENIL CEO spoke of the integration of Gaana in December 2023
BMC tightens norms for political hoardings and banners ahead of assembly polls
Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads