Guest column: Krishna Iyer, Director-Marketing, MullenLowe Lintas Group, writes about Olympics being used to further the political aspirations of host nations and participating countries historically

Krishna Iyer Aug 9, 2024 12:59 PM

Krishna Iyer, Director - Marketing, MullenLowe Lintas Group, writes on how the Ambani wedding has been a powerful tool for promoting Indian brands and culture globally

Krishna Iyer Jul 29, 2024 3:49 PM

Guest column: Krishna Iyer, Director - Marketing, MullenLowe Lintas Group writes about Ram temple inauguration as an opportunity for brands to tap into India's spiritual soft power on a global stage

Krishna Iyer Feb 8, 2024 1:21 PM

Guest Column: Krishna Iyer, Director – Marketing at MullenLowe Lintas Group, writes on why a strong brand reputation is a valuable asset for a company

Krishna Iyer Aug 16, 2023 11:50 AM

Experts chime in on the whys and hows of brands investing in podcasts as part of their marketing mix

Tanya Dwivedi Mar 6, 2023 1:57 PM