DriveX launches 7th COCO store in Coimbatore
The store launch in Sulur takes their total number of outlets across the country to 56
Date-wise News
Eli Lilly and Company ropes in Shikha Arora as Associate Director - Corp Communications
Her previous stint was with Baxter International Inc.
TRAI releases consultation paper on audit provisions for Telecommunication Services DAS
Written comments on the consultation paper are invited from the stakeholders by September 6. Counter comments can be submitted by September 20
Walkaroo onboards Varun Dhawan as its brand ambassador
The actor will be seen promoting the brand and its extensive range of footwear collection through a series of campaigns
S4 Capital's Poran Malani joins Creativeland Asia as its Group CEO
Poran Malani will take on the mantle of overseeing the business and formulating synergies across the various group entities, said the company
e4m IDMA 2024: Britannia bags gold metal for its Marie Gold campaign
The brand won the metal for its ‘Britannia Marie Gold My Start-Up Show: Reigniting Entrepreneurial Dreams of Every Homemaker’ campaign
'Is saal party tera BRO dega,' promises Goibibo on its 15th anniversary
The customer-focused campaign offers a range of special deals and discounts
Puma India becomes Official Sportswear Partner of 11th Ladakh Marathon
Puma India will provide RDT and performance gear for the participating runners. The sports brand will also supply inner thermals and specialized sporting gear
Four Seasons Bengaluru appoints Deepika Jonnala as Front Office Manager
Deepika Jonnala has a decade of experience in the hospitality industry
Rohit Sharma partners with health food brand True Elements to co-build product line
In the coming months, Rohit Sharma will star in True Elements' product-led video campaign
Meta, Google colluded to put up ads targeting teens: Report
As per a report, the tech giants were targeting users aged between 13 and 17 in violation of Google's own guidelines
Think outside the billboard
Arpan Jain, Chief Creative Officer of Ignite, Insync and 1.618 Studios, writes on how globally brands have set new benchmarks by exploring diverse mediums beyond billboards
The Olympic stage as an arena to display soft power
Guest column: Krishna Iyer, Director-Marketing, MullenLowe Lintas Group, writes about Olympics being used to further the political aspirations of host nations and participating countries historically
Hero MotoCorp presents its first 'Hero Premia' store in New Delhi
The inauguration ceremony saw Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, handing over the keys to the first lucky customers
News Corp mulls sale of Australian pay TV and streaming unit Foxtel
Foxtel has reportedly been facing tough competition from narrow-margin rivals
Globale Media elevates Himani Singh as Associate Director-Global Sales
Himani Singh joined Globale Media in 2022 as a Senior Business Development Manager
Genpact appoints Sanjeev Vohra as first Chief Technology & Innovation Officer
Most recently, Vohra served as the global lead of Accenture Applied Intelligence
BBDO names Jiah Choi as CEO of New York and Chicago Offices
Prior to this, Jiah Choi was with Weiden + Kennedy as President
Satyam Trivedi joins GMR Sports as CEO
Prior to this, Satyam Trivedi was with RPSG Sports Private Limited as Deputy CEO & Executive Director
Indian Racing Festival partners with Go Fish Entertainment
Indian Racing Festival is gearing up for its third season
BCCI invites applications for General Manager (Marketing)
Apart from developing and implementing the overall marketing strategies of the cricket body, the person will also be required to collaborate with BCCI sponsors
Advtg body to shut down ops following Elon Musk’s lawsuit
Global Alliance for Responsible Media has said it does not have the financial resources to fight the case
Draft Broadcasting Bill: Digital news publishers ask for more transparency
The publishers allege the Broadcasting Bill aims to enforce censorship by putting a compliance burden on the creators
Deccan Herald elevates KV Subramanya to executive editor
e4m had earlier reported that Sitaraman Shankar, the Editor and CEO of Deccan Herald, has resigned from his position
85% of Indians with access to TV tune in every week: Kartik Mahadev, ZEEL
Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the decline at the e4m Business Leaders Retreat
Into the world of Machine Learning-SEO with DigitUp’s Amit Verma
The e4m Business Leaders Retreat saw Amit Verma, the co-founder and CEO of DigitUp, diving deep into the mechanism of the ML SEO process
Neeraj Chopra bags silver, brands celebrate golden moment
Brands took to social media to celebrate golden boy Neeraj Chopra's silver medal win at the Paris Olympics 2024
Two-thirds of media effectiveness is driven by creative: Tarun Ummat, Teads
At the e4m Business Leaders Retreat, Tarun Ummat, Managing Director, India – Teads, shared how Generative AI can help improve the efficiency of campaigns
YouTube Pause Ads: A good break from routine formats?
Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them more open to advertising messages
Fundamental wins WeWork account
Fundamental will be working on WeWork India’s upcoming brand campaign on a project basis
Walt Disney to curb password sharing from Sept
During the earnings call, Walt Disney’s Chief Financial Officer Hugh Johnston said the company would lay out positive earnings from the India business consolidation once the merger deal is closed