Value 360 Communications expands into Singapore The strategic expansion is driven by Southeast Asia’s growing stature as a hotbed for high-growth start-ups e4m Desk Aug 12, 2021 10:58 AM
Dettol's Covid warrior campaign: Perceptive or purpose washing? The brand has replaced its iconic logo with faces of Covid-warriors on four million packs Mansi Sharma Jun 11, 2021 8:56 AM
Cheers grow louder for 'Family Man' as he goes job hunting Industry watchers heap praises on Amazon Prime India's smart and unconventional use of influencer marketing, including adding LinkedIn to the mix Mansi Sharma Jun 4, 2021 8:57 AM
Industry lauds ASCI's 'thorough and practical' influencer guidelines Experts also raised concerns about the guidelines' impact on micro & nano influencers and celeb endorsers Mansi Sharma May 28, 2021 9:24 AM
Our objective is to have a universe of influencers: Kunal Kishore Sinha, ClanConnect COO Sinha explains how the AI-powered influencer management platform generates algorithms to meet brands' requirements around several touchpoints like follower count, location, engagement rate, etc. Mansi Sharma Apr 6, 2021 8:50 AM
Influencer advertising landscape geared for a reboot post new ASCI guidelines? Industry observers opine that the draft guidelines are a welcome move and could mean increased transparency and authenticity for the space Misbaah Mansuri Feb 23, 2021 9:03 AM
Auto Blogger submits apology after complaint by Value 360 Communications According to the complaint, the blogger created a fake email id of a woman employee of Value 360 Communications e4m Desk Dec 23, 2020 3:54 PM
PR will be stronger & more relevant in the post-COVID world, say industry leaders On e4m's webinar on the PR industry, a panel of experts discuss 'How are PR agencies bracing for a post-COVID business environment?' e4m Desk Apr 20, 2020 8:34 AM
Value 360 Communications onboards Supriti Misra as COO - Digital Business Misra joins the agency with over 15 years of experience in digital marketing e4m Desk Apr 1, 2020 6:26 PM
PR and Communications business reeling under the pressure of Coronavirus lockdown: Experts We spoke to experts about the challenging times ahead and how the lockdown will reshape the fate of the PR & Communications industry Nafisa Shaheen Mar 25, 2020 9:22 AM
Top PR trends that will shape the industry in the new decade Experts opine that the new decade will be ruled by advancements in technology, shift in influencer paradigm, the rise of micro-influencers and more Nafisa Shaheen Jan 20, 2020 8:22 AM