LALIGA unveils new strategic positioning and international branding
The new brand logo is represented by the initials LL
laliga
'LaLiga reactivated MTV fan base in southern markets'
The current run of LaLiga on MTV has seen a 3x rise in reach vis à vis last season, according to Viacom18's Anshul Ailawadi
‘I want to walk through the Liverpool stadium one day’
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep-rooted is the PL craze in India
MTV to exclusively air LaLiga in India
The league will also be live-streamed on Voot & Jio platforms
LaLiga posts 15% growth in sponsorship even during pandemic
The league has onboarded over 35 partners across 15 countries in the year gone by
LaLiga invites bids for broadcasting rights in Indian Subcontinent
Bidders are invited to submit offers for the 2021/22 season onwards, covering a minimum of three and a maximum of five seasons
LaLiga's viewership on Facebook more than doubled this season: Jose Antonio Cachaza
In a chat with e4m, LaLiga MD Cachaza lets us in on the league's fruitful partnership with Facebook
Broadcasting reality is much more complex today: Jose Antonio Cachaza, LaLiga India
Jose Antonio Cachaza, MD, LaLiga India, shares how the league is working to keep the flame burning after Covid, businesses plans in India, and more
‘Remembering Diego Maradona’s LaLiga legacy’
The No.10 spent a large part of his career in LaLiga, playing for FC Barcelona, Sevilla FC and, curiously, alongside his brothers for Granada CF
LaLiga sees 48% spike in international viewership after the competition's restart
In Asian countries such as India, where LaLiga is broadcast on Facebook, an increase of over 72% was detected. In Europe, the uptick was over 56%
LaLiga players & clubs engage in COVID-19 social media banter and activities
From sharing workout routines to recipes, the players are continuing to engage with football fans across Spain and beyond
How LaLiga players are keeping their fans busy during COVID-19 lockdown
Spanish eSports commentator and influencer Ibai Llanos recently organised a virtual FIFA20 tournament
LaLiga postpones competition after Real Madrid quarantined due to coronavirus fears
LaLiga also added that the said decision will be re-evaluated after the quarantine period decreed to the clubs is completed
Rohit Sharma kicks off LaLiga's first campaign in India
Conceptualised and produced by India On Track, the campaign will have a 360-degree rollout across various platforms