News24 appoints Mayur Aggarwal as VP Sales
Aggarwal has earlier served stints at Zee Media, NDTV, Zee Entertainment and Times Television
Date-wise News
BW Businessworld launches latest issue on EV sector movement
Bonus Edition to highlight India's Super CFOs and Modi regime
Mixed Route Juice bags digital & social media mandate for Nutri Binge
The account was won following a multi-agency pitch
Nirmala Lakshman replaces Malini Parthasarathy as Chairperson of The Hindu Group
Lakshman has been associated with the group for over four decades
Domino's calls for review of Rs 200 crore media account
The incumbent agency is Havas Media, which has been handling the brand's integrated media duties account since 2020
Disney Star onboards 28 sponsors for ICC World Test Championship Final
15 sponsors come on board with Disney Star and 13 for Disney+ Hotstar
Pranay Rao joins Nothing as Marketing Director, India
Prior to joining Nothing, Rao was working at Unilever Netherlands
Star Jalsha celebrates 15 years of success
The channel is set to launch two new shows – ‘Tunte’ and ‘SandhyaTara’ in June
Cannes Lions 2023: India gets 2 shortlists
Leo Burnett's Lays Smart Farm and Ogilvy India's Dove #Stopthebeautytest have made the cut under Innovations and Glass: The Lions For Change categories
Kapture CX appoints Shella Seth as President of Sales
Seth has 2.5 decades of experience in managing sales and development at a global level
Maruti Suzuki appoints AdGlobal360 to run pan-India hyperlocal marketing
AGL has been handling dealer marketing for Maruti Suzuki in North, East and Central India
Pitch CMO Summit is coming back for a power-packed Delhi edition
To be held on 14th June, 2023, from 10am onwards
King's Kachi Ghani Pure Mustard Oil highlights promise of purity in new TVC
The ad aims to reinforce the brand's position as the preferred choice for consumers who appreciate genuine taste and quality.
Chimp&z Inc announces key elevations to leadership team
Rishi Raj Singh Chauhan has been promoted as Associate Vice President (Business) and Sean Pereira as Creative Director (Art)
Dentsu Sports International announces Echo Li as Global Chief Commerical Officer
Li will develop global property sales with focus on Asia
Matthew Hayden is the new brand ambassador of CEAT
The Australian cricket great will be seen in 'CEAT Timeout', a series centred on cricket conversations between Hayden and Gavaskar
David C. Leavy named Chief Operating Officer of CNN Worldwide
Leavy is a 23-year veteran of Discovery Inc. and Warner Bros. Discovery
Team India describes the feeling of donning the nation's jersey in new adidas campaign
The campaign by Fundamental, featuring India's top cricketers, has been released to mark the launch of Team India's new jersey
Adidas & BCCI reveal Indian cricket team’s new jerseys
The new ODI jersey represents the power and fierce beauty of India’s national animal – the tiger
BSH Home Appliances India appoints Saif Khan as MD & CEO
Saif Khan was earlier Head of Sales and Marketing Central Asia, Near East and North Africa for BSH Home Appliances
Binance hires Rachel Conlan to lead global marketing
Conlan was earlier Global Head of Brand Marketing and Partnerships at OKX
MullenLowe comes up with new brand identity
The new logo was created by MullenLowe U.S. and led by head of design João Paz
Twitter ropes in NBCUniversal's Joe Benarroch
Benarroch was associated with NBCU for nearly 5 years
The Hindu unveils Frontline’s new avatar
The new look has compelling images, bolder fonts, and a clean and airy design palette, the group said
LALIGA unveils new strategic positioning and international branding
The new brand logo is represented by the initials LL
Jos Alukkas shines bright with Vserv AudiencePro, achieves remarkable OTT campaign results
Jos Alukkas' OTT campaign, powered by Vserv AudiencePro, achieves exceptional engagement with a 95% Video Completion Rate & 1% CTR surpassing industry benchmarks
BBC to pay Rs 40 crore to make up for their tax evasion in India-Reports
The broadcaster has reportedly admitted that they evaded taxes in India from 2016-22
Twitter ad sales down 59%, fails to meet sales projections
An international publication has accessed internal documents that pointed to Twitter's crisis in ad revenue, which stands at $88 million for the five weeks between April 1 and early May
Health MarTech: From data analytics to AI, what’s aiding the sector
Experts discuss the different functions of technology in the health marketing world and what kind of responsibilities comes with the power of MarTech in the very sensitive health sector
Pitch not perfect: Is the rule book a solution?
Beginning this week, e4m Editor Naziya Alvi Rahman will write on a host of issues in the advertising & marketing world. In today’s ‘Naziyanomics’, she talks about the pitch process & its intricacies
Sports is an integral part of our ethos as a company: Komal Mehra, Usha International
Mehra, Head – Sports Initiatives and Associations, Usha International, talks about the brand's decade-long association with Mumbai Indians and their growing investment in other sports