In June, the CCPA issued guidelines against liquor brands using covert advertising tactics

exchange4media Staff Oct 7, 2022 9:21 AM

The ad industry, however, opines that the authorities should also consider curbing the root cause of the issue, i.e., the manufacture & sales of such products

Mansi Sharma & Kanchan Srivastava Oct 13, 2021 8:29 AM

Guest Column: Strategic Marketing & Media Consultant Chintamani Rao opines that ASCI's ban on surrogate ads for liquor brands is welcome, but the only effective solution is legislation

Chintamani Rao Feb 3, 2021 10:54 AM

Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns

Misbaah Mansuri & Noel Dsouza Jan 27, 2021 8:48 AM

The brands have been accused of alluding to banned products in their advertisements

exchange4media Staff Jan 19, 2021 11:12 AM

Complaints against eight such advertisements have been registered over the past one month

exchange4media Staff Nov 3, 2020 8:55 AM