Liquor brands get notice from Consumer Affairs Ministry over surrogate ads
In June, the CCPA issued guidelines against liquor brands using covert advertising tactics
liquor-brand
Surrogate ads of tobacco & liquor not only illegal but also unethical, say experts
The ad industry, however, opines that the authorities should also consider curbing the root cause of the issue, i.e., the manufacture & sales of such products
Surrogate ads: Who’ll bell the cat?
Guest Column: Strategic Marketing & Media Consultant Chintamani Rao opines that ASCI's ban on surrogate ads for liquor brands is welcome, but the only effective solution is legislation
Can liquor brands sail through ASCI restrictions on surrogate ads?
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns
ASCI clamps down on surrogate ads of 12 liquor companies: Report
The brands have been accused of alluding to banned products in their advertisements
ASCI investigates advertisements for liquor brand extensions appearing during IPL
Complaints against eight such advertisements have been registered over the past one month