With the partnership, Paragon looks to tap into the younger generations

e4m Staff Oct 25, 2023 6:21 PM

The fashion brand has launched a series of digital and social media activities, including a video campaign, influencer collaborations, and a hashtag campaign #LifeIsOutThere

exchange4media Staff Mar 28, 2023 12:38 PM

Sarkar held leadership positions at several network agencies such as Lintas and Ogilvy as well as real estate giant Lodha

exchange4media Staff Mar 8, 2023 3:37 PM

He has over 25 years of experience in the advertising and marketing industry

exchange4media Staff Dec 14, 2022 12:30 PM

Industry watchers heap praises on Amazon Prime India's smart and unconventional use of influencer marketing, including adding LinkedIn to the mix

Mansi Sharma Jun 4, 2021 8:57 AM

Brand experts share how the 'Binod' trend has become viral and how brands are using this to amplify the messaging of their products or services

Noel Dsouza Aug 11, 2020 8:56 AM

Experiential Marketing experts share insights on how the industry can tackle the situation of the COVID-19 lockdown and sustain a connection with the consumer

Noel Dsouza Apr 8, 2020 9:04 AM

Industry experts say that Swiggy's take on Zomato while being cheeky brings out the fact that they have larger mindshare in the food tech space

Noel Dsouza Jan 23, 2020 8:33 AM