Makani Creatives wins integrated creative mandate for Paragon’s Stimulus and Eeken
With the partnership, Paragon looks to tap into the younger generations
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Lee Cooper ushers in the summer with new campaign
The fashion brand has launched a series of digital and social media activities, including a video campaign, influencer collaborations, and a hashtag campaign #LifeIsOutThere
Suchana Sarkar named CBO of Makani Creatives
Sarkar held leadership positions at several network agencies such as Lintas and Ogilvy as well as real estate giant Lodha
Aejaz Khan takes over as Makani Creatives CEO
He has over 25 years of experience in the advertising and marketing industry
Cheers grow louder for 'Family Man' as he goes job hunting
Industry watchers heap praises on Amazon Prime India's smart and unconventional use of influencer marketing, including adding LinkedIn to the mix
Brands and their Binod moment: Playing the social media game right
Brand experts share how the 'Binod' trend has become viral and how brands are using this to amplify the messaging of their products or services
‘Digital experience will replace in-person experience, making it the new normal’
Experiential Marketing experts share insights on how the industry can tackle the situation of the COVID-19 lockdown and sustain a connection with the consumer
Swiggy’s dig on Zomato & Uber: Audacious or a great marketing technique?
Industry experts say that Swiggy's take on Zomato while being cheeky brings out the fact that they have larger mindshare in the food tech space