Mandeep Malhotra, marketing consultant and former CEO of The Social Street, remembers late friend Pratap Bose's lessons in life and their shared love of fishing
Industry watchers opine that brands can tap into advertising opportunities like virtual life watching experience and interactive formats like voice, gamification, etc.
Swaraj Tractors turned their social channels into an aggregator platform and promoted every article on women in the farming sector from across the internet