IPL 2023 on TV crosses last season's reach by 21%: BARC data
The cumulative reach on Star Sports for live broadcast of 48 matches stands at 451 million unique audience
Date-wise News
Shemaroo launches Hindi entertainment channel Chumbak TV
The tagline of the channel is “मस्त है”
Air India celebrates Mother’s Day with self-shot film
The film brings to life ‘small’ gestures of mothers’ care that make the big journeys possible
Trailblazers defining the future of retail In India
The second edition of BW Retail World’s 40 under 40 is on the look for leaders defining the future retail of India under the age of 40
Xiaomi India to sponsor Argentina national football team
Smartphone brand partners with The Argentine Football Association
Global Organization of People of Indian Origin to hold general body meet in B’luru
The organization is holding an in-person participation after three years
Media Mantra bags Arogya World's 'Healthy Workplace' certificate
The accreditation was granted after a strict assessment conducted by health industry experts
Jeevansathi.com unveils AI-driven hyper-personalized Punjabi campaign
The brand has roped in Punjab’s top singer-actress Nimrat Khaira to create personalised wedding video invites for soon-to-wed Punjabi couples
Nivea appoints Sunil Gadgil as Marketing Director, Ashish Joshi as Sales Director
This is Gadgil's second stint with the company
Karthik Balagopalan appointed MD - PUMA India
Karthik has been with PUMA since 2006
Udaan E Vehicles gets Aman Verma as its brand ambassador
This strategic partnership aims to enhance the trust and visibility of Udaan's products in the competitive Electric Vehicle (EV) market
Media Monks and Amazon come up with new TVC for Amazon Prime Membership
The brand challenge was to make the consumer aware of the wide range of advantages the membership makes available to the consumer
Alia Bhatt is the first Indian Global Ambassador of Gucci
Bhatt is slated to make her first appearance as the brand's representative at Gucci's Cruise 2024 fashion show in Seoul on May 16
Catch Spices portrays a unique facet of motherhood in sentimental ad film
The campaign #MaakaEhsaas has been launched ahead of Mother's Day
Furlenco celebrates the feeling of coming home with new campaign
The campaign was conceived by Brave New World
Over 1300 cr video views clocked in first 5 weeks of IPL 2023: JioCinema
As per the streaming platform, the average time spent per viewer per match has touched 60 minutes
Niraj Kumar Singh joins India Daily as Output Head
Prior to this, he was with Aaj Tak
Akhilesh Ramachandran joins Famous Innovations as Senior Vice President
Prior to this, Ramachandran was with MullenLowe Lintas Group as VP
ASUS India appoints Eric Ou as Country Head, President & Director- Systems Group
Arnold Su elevated Vice President for Consumer and Gaming PCs; Dinesh Sharma to be Vice President for Commercial PCs and Smartphones
Google unveils new version of search engine using AI
The new version has been called Search Generative Experience
Microsoft invests in Builder.ai for scaling up AI efforts
The collaboration brings AI-powered solutions that will help business become digitally savvy
TATA Starbucks renews focus on personal ties with #ItStartsWithYourName campaign
The campaign has been conceptualised by Edelman India
Airtel & Fundamental come up with campaign for new tariff offering
The campaign has been produced by Equinox Films
Avian WE promotes 4 leaders across APAC
Among those elevated are Nikhil Khanna, Neha Mehrotra, Manash Neog and Girish Huria
The Walt Disney Company posts 13% jump in revenue for Q2
Disney Plus has reported that its streaming losses have reduced by $400 million in the second quarter; the subscriber count for Disney+Hotstar has dipped by 8% in Q2
Zee Media gets board approval to bid for RBNL
RBNL has reportedly been put under the corporate insolvency process by the National Company Law Tribunal
Just like at work, why can’t we build teams at home?: Naiyya Saggi
Ahead of Mother’s Day on May 14, Saggi, Founder of BabyChakra and the Co-Founder of The Good Glamm Group, shares her journey as a working mom who believes in enjoying the small wins
IPL 2023: Disney Star seeks higher ad rates for playoffs
The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds
Abhishek Ganguly, two other senior execs quit Puma to start sports venture
Along with Ganguly, Chief Financial Officer and Executive Director Amit Prabhu and Head - Sales & Operations Atul Bajaj to leave Puma
‘With 2bn videos shared daily, Reels is the fastest-growing segment for Meta India’
Arun Srinivas, Director & Head, Ads Business, Meta India, spoke to e4m on the role of Meta in the MadeOnReels programme, the scope for brands to work with creators and more
Pratap Bose truly made life large
Mandeep Malhotra, marketing consultant and former CEO of The Social Street, remembers late friend Pratap Bose's lessons in life and their shared love of fishing