marketing-analytics

How marketing automation is changing the game for brands and marketers

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e4m Blog: In this post, let’s dive deep into the evolving marketing automation techniques, benefits of marketing automation, the use of marketing automation platforms and more

e4m Desk Aug 27, 2024 2:01 PM

The 5Ps of Marketing: From Product to People; key concepts for business growth

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e4m Blog: In this article, we decode how the 5 Ps of marketing -Product, Price, Promotion, Place and People form a crucial part of marketing analysis for brands or organisations

e4m Desk Aug 22, 2024 1:41 PM

Mobile Marketing: The key driver of modern digital strategies

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e4m Blog: In this article, we dive deep into the current trends in the mobile marketing ecosystem, the evolving mobile advertising techniques in digital age and more

e4m Desk Aug 21, 2024 1:53 PM

Advertisers are increasing focus on optimisation to reach high-value users: Simon Dussart

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Simon ‘Bobby’ Dussart, CEO, Adjust, a global mobile marketing analytics platform, shared with e4m insights from a recent report on mobile app trends, the influence of CTV and more

Shantanu David Apr 11, 2023 9:02 AM

Comscore acquires Shareablee to offer cross-platform consumer insights

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With the acquisition, which closed on December 16, 2021, Comscore plans to expand its Media Metrix and Video Metrix currencies to include Shareablee's social media engagement and video insights

exchange4media Staff Dec 18, 2021 2:00 PM