The engine is designed to produce several iterations of creative copy tied to historic and predictive performances of content and is embedded in dentsu Marketing Cloud (DMC)
Real-time interaction management has become an essential tool for marketers as it captures real-time consumer insights and uses them to bring personalization to every interaction— all in an instant
Jackson Fernandez, Head of e-Commerce, PUMA India, & Sridhar Hariharasubramainan, Director, Solution Engineering, Salesforce, on how the brand built a mobile-first experience with Salesforce
HT Media's VP of technology Sidharth Yadav spoke to Nikhil Shroff, Regional Lead, Platform Solutions, Salesforce, about the publication digitally transforming its circulation using Salesforce
InMobi’s Glance provides personalised media content, news & casual games to smartphone users, the InMobi team said at the recently held e4m Content Upfront Festival Edition
DMC brings together Dentsu proprietary ecosystems such as Facebook Marketing Partner, Badged DAN Data Labs Product Suite, Dentsu Explore and other proprietary MarTech tools