Mascot Monday: How a twirling girl helped Nirma outshine competition
The story of one of India's greatest advertising legacies, the Nirma Girl, is rooted in a personal tragedy
mascot-monday
Mascot Monday: How Gattu left a mark on Asian Paints
The moppet with a brush fomented the transformation of the paint industry in India
Mascot Monday: The Lijjat Rabbit's hop to fame
How the co-op created a long-lasting legacy with its buck-toothed superstar
Mascot Monday: Air India’s ‘naughty but nice’ Maharaja
Today, we begin our latest series on the Indian adland's beloved mascots, and who better to open the list than India's favourite monarch?