mascot-monday

Mascot Monday: How a twirling girl helped Nirma outshine competition

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The story of one of India's greatest advertising legacies, the Nirma Girl, is rooted in a personal tragedy

exchange4media Staff Feb 27, 2023 9:11 AM

Mascot Monday: How Gattu left a mark on Asian Paints

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The moppet with a brush fomented the transformation of the paint industry in India

exchange4media Staff Feb 13, 2023 8:33 AM

Mascot Monday: The Lijjat Rabbit's hop to fame

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How the co-op created a long-lasting legacy with its buck-toothed superstar

exchange4media Staff Jan 30, 2023 9:06 AM

Mascot Monday: Air India’s ‘naughty but nice’ Maharaja

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Today, we begin our latest series on the Indian adland's beloved mascots, and who better to open the list than India's favourite monarch?

exchange4media Staff Jan 16, 2023 8:17 AM