media-mix

Exide Life ensures personalized engagement with consumers: Amaresh Jena

Amaresh Jena?blur=25

The Executive VP & Head - Marketing & Digital shares their media mix is based on various analytical insights corresponding to varied customer segments and geographies

Mansi Sharma Jun 20, 2022 8:43 AM

‘Significantly invested in branding over the past six months’

Argho Bhattacharya?blur=25

Argho Bhattacharya, Head of Marketing, Niyo - on the importance of branding from day one of starting a company

Neeta Nair Oct 5, 2021 2:42 PM

Marketers decode changing marketing mix in the digital world

techmanch 2020?blur=25

Panellists Pawan Sarda, K.R. Venkatadri and Shamsuddin Jasani discussed why brands and marketers need to constantly innovate to engage with the audience in the New Normal

exchange4media Staff Aug 28, 2020 12:49 PM

As India unlocks, will marketers continue to be digital-first?

Digital marketing?blur=25

The focus will now be on digital-led mediums as consumers are increasingly turning to digital devices to keep themselves entertained, say marketers

Neeta Nair Aug 24, 2020 8:22 AM