The Executive VP & Head - Marketing & Digital shares their media mix is based on various analytical insights corresponding to varied customer segments and geographies
Argho Bhattacharya, Head of Marketing, Niyo - on the importance of branding from day one of starting a company
Panellists Pawan Sarda, K.R. Venkatadri and Shamsuddin Jasani discussed why brands and marketers need to constantly innovate to engage with the audience in the New Normal
The focus will now be on digital-led mediums as consumers are increasingly turning to digital devices to keep themselves entertained, say marketers