By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
Revenue from operations increased to Rs 5,014 crore in FY’ 22 as compared to Rs 2280 crore in FY’ 21
e4m quizzed influencers and agencies for their views on the Consumer Affairs Ministry's new set of guidelines that demand complete transparency from influencers and celebs
The Consumer Affairs Ministry released guidelines that demand complete transparency from influencers and celebs endorsing a product on social media
In June, the CCPA issued guidelines against liquor brands using covert advertising tactics
Industry watchers say the category, seen making a big advertising splash this IPL, should advertise responsibly with brands getting endorsers to talk about playing it the right way
The Ministry of Consumer Affairs has released a set of draft guidelines for manufactures, ad agencies and endorsers to prevent false or misleading advertisements
Industry observers believe that fair implementation of the norms could help curb opportunistic advertising practices
Industry observers contend that it will all boil down to fair implementation of the law