By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties

e4m Desk May 13, 2024 9:22 AM

Revenue from operations increased to Rs 5,014 crore in FY’ 22 as compared to Rs 2280 crore in FY’ 21

Sohini Ganguly Jan 24, 2024 7:13 PM

e4m quizzed influencers and agencies for their views on the Consumer Affairs Ministry's new set of guidelines that demand complete transparency from influencers and celebs

Tanzila Shaikh Jan 23, 2023 9:14 AM

The Consumer Affairs Ministry released guidelines that demand complete transparency from influencers and celebs endorsing a product on social media

exchange4media Staff Jan 20, 2023 5:07 PM

In June, the CCPA issued guidelines against liquor brands using covert advertising tactics

exchange4media Staff Oct 7, 2022 9:21 AM

Industry watchers say the category, seen making a big advertising splash this IPL, should advertise responsibly with brands getting endorsers to talk about playing it the right way

Misbaah Mansuri Sep 23, 2020 8:47 AM

The Ministry of Consumer Affairs has released a set of draft guidelines for manufactures, ad agencies and endorsers to prevent false or misleading advertisements

exchange4media Staff Sep 7, 2020 9:19 AM

Industry observers believe that fair implementation of the norms could help curb opportunistic advertising practices

Misbaah Mansuri Sep 7, 2020 8:41 AM

Industry observers contend that it will all boil down to fair implementation of the law

Misbaah Mansuri Jul 21, 2020 8:47 AM