AI dominated conversations at the e4m Pitch CMO Summit 2024 where panellists spoke about rewriting the marketing playbook in the era of artificial intelligence
Mouni Roy will play a pivotal role in BlackZone's advertising campaigns, branding endeavours, and social media activities over the coming year
From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of the season
Prior to the new assignment, Khatri was the Vice-President and head of operation of the passenger vehicle business at Tata Motors
As the world gets nostalgic about their BlackBerry devices, e4m presents some of its most iconic brand campaigns
Prior to this, Balsekar was the Head–PR and Corporate Communications and Member of India Leadership Team at Fiat Chrysler Automobiles
MediaTek collaborated with 91mobiles in early 2020 to create awareness about its chipsets among smartphone shoppers & gadget enthusiasts
At the Pitch CMO Summit 3.0, a panel discussed how brands are acing the online shopping research experience to boost brand salience
The league will be streamed on multiple platforms including Disney+ Hotstar, YouTube and Facebook
According to data accessed by Tofler, the company's total expenses jumped 85% to Rs 42,040.3 crore from Rs 22,766 crore
Kotler lauded the altruistic efforts of the world in the pandemic, saying that 'a number of forces are gathering to believe and support the common good'
The platform will offer products from a wide range of categories like mobile, electronics, lifestyle, home, kitchen, and more, from the top brands across India
Mirum India will help Poorvika Mobiles implement Social Studio from Salesforce Marketing Cloud