AI dominated conversations at the e4m Pitch CMO Summit 2024 where panellists spoke about rewriting the marketing playbook in the era of artificial intelligence

e4m Staff Jun 10, 2024 7:14 PM

Mouni Roy will play a pivotal role in BlackZone's advertising campaigns, branding endeavours, and social media activities over the coming year

e4m Staff Feb 20, 2024 2:23 PM

From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of the season

Kanchan Srivastava Nov 10, 2023 8:58 AM

Prior to the new assignment, Khatri was the Vice-President and head of operation of the passenger vehicle business at Tata Motors

exchange4media Staff Feb 9, 2023 1:23 PM

As the world gets nostalgic about their BlackBerry devices, e4m presents some of its most iconic brand campaigns

Mansi Sharma Jan 10, 2022 9:03 AM

Prior to this, Balsekar was the Head–PR and Corporate Communications and Member of India Leadership Team at Fiat Chrysler Automobiles

exchange4media Staff Jan 6, 2022 2:41 PM

MediaTek collaborated with 91mobiles in early 2020 to create awareness about its chipsets among smartphone shoppers & gadget enthusiasts

exchange4media Staff Jan 6, 2022 1:21 PM

At the Pitch CMO Summit 3.0, a panel discussed how brands are acing the online shopping research experience to boost brand salience

exchange4media Staff Sep 28, 2021 9:12 AM

The league will be streamed on multiple platforms including Disney+ Hotstar, YouTube and Facebook

exchange4media Staff Jun 8, 2021 11:10 AM

According to data accessed by Tofler, the company's total expenses jumped 85% to Rs 42,040.3 crore from Rs 22,766 crore

exchange4media Staff Mar 4, 2021 11:53 AM

Kotler lauded the altruistic efforts of the world in the pandemic, saying that 'a number of forces are gathering to believe and support the common good'

exchange4media Staff Feb 2, 2021 8:31 AM

The platform will offer products from a wide range of categories like mobile, electronics, lifestyle, home, kitchen, and more, from the top brands across India

exchange4media Staff Jan 18, 2021 8:49 AM

Mirum India will help Poorvika Mobiles implement Social Studio from Salesforce Marketing Cloud

exchange4media Staff Mar 16, 2020 11:38 AM