Giving a much-needed fillip to Mumbai OOH, BMC’S 2021-22 Budget announced some encouraging news like exemption from hoarding fees and plans for new signage boards
Some OOH owners shared that they are now appealing for an extension of the waiver till August 2020
The corporation has also passed a verdict that states there will be no composition charge levied on Mumbai OOH owners until January 2021
The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform levels, fare collection gates, staircases, elevators and more
As per the proposal put forth recently, Western Railway has offered to collect only 10% licence fee for June 2020, 15% for July, 30% for August and 50% for September
OOH players say the new CSR Covid campaign by MCGM won’t restrict brands from wanting to invest in outdoor media and is a voluntary exercise
If the Bombay High Court rules in OOH owners' favour, they will be able to reclaim their payments with interest
OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery
The fee has to be submitted ‘Under Protest’ clause, which will allow the OOH owners to reclaim the payment with interest if the court rules in their favour later
The High Court has also said it will need time till next week to decide on the matter of compensation
If the verdict favours the out-of-home players, only the ones who have appealed for the waiver will get an exemption from May licence fee