With the latest relaxation in Covid restrictions in the state and extension of shop timings, the group has urged advertisers take full advantage of the opportunity
Lower pagination & contracted inventory have helped the medium rationalize costs. Also, businesses opening up after the second wave has led to increase in ad volumes
While there was up to a 40% dip in ad volumes in some markets in the early days of lockdown, the gap closed by November 2020 and it was back up to 100%
Print ad volume per newspaper per day remained almost same during Jan 21-Mar 21 compared to Jan 20-Mar 20, as per TAM AdEx data
Publishers are not only in conversation with the tech giants to negotiate revenue share but are also looking at government support in settling the matter
Newsprint cost has shot up by 20% in the past three months and is expected to go up further by at least another 10% this month
Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole
In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues
Mathrubhumi MD Shreyams Kumar commented on the Group's Onam success story, saying that it is a recognition of the brand values and audience connect that the group enjoys
The pace of recovery is faster in Tier 2, 3 and beyond markets as compared to the metros, say industry players
MV Shreyams Kumar, Managing Director, Mathrubhumi, speaks to exchange4media about the learnings from the pandemic, situation in Kerala and much more
The company has also named PV Gangadharan as the whole-time Director and Mayura MS as whole-time Additional Director
The festival will host nearly 40 foreign speakers who will animate discussions on arts, gender, literature, media, movies, music, politics, publishing and race