The Department of Consumer Affairs and ASCI discussed interactive consultation with stakeholders on ‘Dark Patterns’

exchange4media Staff Jun 14, 2023 9:25 AM

Standing out in a cluttered world of online advertising is a major challenge for brands in 2023

Kanchan Srivastava Jan 5, 2023 9:19 AM

According to findings of Omdia's recent research, online ad revenue is pegged at $362 billion in 2027, growing almost two-fold from 2022

exchange4media Staff Sep 30, 2022 1:41 PM

At the recently held Google I/O developer conference, the search engine giant announced that it will be launching a new tool that will allow users to moderate what kinds of ads pop up on their screens

Shantanu David May 19, 2022 8:46 AM

The agency’s responsibilities include framing digital creative strategies, strengthening brand positioning, offering digital innovation for Teamonk Global's online and offline campaigns

exchange4media Staff Feb 17, 2021 1:20 PM

This collaboration with Twitter will help TIL to introduce unique content-led solutions for advertisers like Sponsored Moments, Pools and other storytelling elements

exchange4media Staff Feb 2, 2021 3:17 PM

Guest Column: Pankaj Sharma, Country Head of MGID, India, discusses in detail the steps taken to ensure keeping a brand’s reputation safe when they advertise online

Pankaj Sharma Jan 28, 2021 8:43 AM

Google and Facebook together capture over half of the online advertising market globally

exchange4media Staff Dec 17, 2020 7:29 PM

Nikhil Rungta, Country Manager, India Verizon Media, says 5G will unlock new creative realities led by immersive experiences to redefine brand relationships with consumers

Nafisa Shaheen Sep 21, 2020 9:15 AM