The Department of Consumer Affairs and ASCI discussed interactive consultation with stakeholders on ‘Dark Patterns’
Standing out in a cluttered world of online advertising is a major challenge for brands in 2023
According to findings of Omdia's recent research, online ad revenue is pegged at $362 billion in 2027, growing almost two-fold from 2022
At the recently held Google I/O developer conference, the search engine giant announced that it will be launching a new tool that will allow users to moderate what kinds of ads pop up on their screens
The agency’s responsibilities include framing digital creative strategies, strengthening brand positioning, offering digital innovation for Teamonk Global's online and offline campaigns
This collaboration with Twitter will help TIL to introduce unique content-led solutions for advertisers like Sponsored Moments, Pools and other storytelling elements
Guest Column: Pankaj Sharma, Country Head of MGID, India, discusses in detail the steps taken to ensure keeping a brand’s reputation safe when they advertise online
Google and Facebook together capture over half of the online advertising market globally
Nikhil Rungta, Country Manager, India Verizon Media, says 5G will unlock new creative realities led by immersive experiences to redefine brand relationships with consumers