Piali Dasgupta of Columbia Pacific Communities, which builds senior living facilities, speaks to e4m about the 60-above demographic and what kind of marketing works for them
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes why everyone -- from the brands to audience -- wins when advertising becomes progressive
The campaign UNRETIRE emphasizes the fact that age is merely a number and the golden years is, in fact, the best time to learn new skills, pick up new hobbies and discover unexplored talents