Piali Dasgupta moves on from Columbia Pacific Communities
Piali Dasgupta held the role of Senior Vice President - Marketing and Communication at the organisation
pacific-communities
‘Senior citizens respond well to digital marketing mediums’
Piali Dasgupta of Columbia Pacific Communities, which builds senior living facilities, speaks to e4m about the 60-above demographic and what kind of marketing works for them
Columbia Pacific Communities campaign encourages elderly to take 3rd Covid vaccine dose
The #TakeThree campaign has been conceptualised against the backdrop of the receding third Covid wave and the new vaccination drive for the third dose
Brands celebrating many shades of love this Valentine’s Day
From FreshToHome to MamaEarth and Swiggy to Westside, brands have created enough moments through their campaigns for people to celebrate love
The age of high EQ ads
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes why everyone -- from the brands to audience -- wins when advertising becomes progressive
Columbia Pacific Communities promotes #GoodOverCovid with pearls of #DussehraWisdom
Conceptualised and created in house, this campaign is an attempt to remind people that the war against COVID-19 is far from over
Anupam Kher & Columbia Pacific Communities address ageism on World Senior Citizen Day
The campaign UNRETIRE emphasizes the fact that age is merely a number and the golden years is, in fact, the best time to learn new skills, pick up new hobbies and discover unexplored talents
Columbia Pacific Communities urges self-care with #PositiveLockdown campaign
The idea behind the #PositiveLockdown series is to help seniors stay physically and mentally active and healthy during the COVID-19 lockdown