Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts
'The new season has been streamed by viewers in over 167 countries,' said the company
The marketing campaign is executed by Prime Video alongside its agency partners Kulfi Collective, So Cheers, Initiative and Trzy Innovationz
Industry observers say ad agencies are tapping content on video platforms for creating relevant communication and for helping brands connect with consumers
'Panchayat Aaj Tak' is scheduled for Friday, August 6, at Lucknow’s Taj Mahal Hotel
The show aims to decode what’s on the voter’s mind from a women’s perspective ahead of panchayat elections
Watch Made in Heaven, Bandish Bandits, Panchayat, Four More Shots Please! S1 and S2, Hostel Daze and Zakir Khan: Haq Se Single for free, starting from Feb 13th until Feb 16th
TVF will continue to partner with OTT platforms or brands and deliver the best value for them, says Vijay Koshy, President of TVF