In absolute terms, Digital AdEx in H1 20 stood at Rs 6,472 crore, commanding a 30% share of AdEx, firmly displacing Print, according to Pitch Madison Advertising Report 2020 Mid-Year Review
According to the mid-year review of the report, the AdEx is expected to rebound in H2 and grow by 60-72%. It shrunk by 39% overall with the COVID-19 impact in H1
The report will put the COVID-19 impact on AdEx into perspective, and also present a forecast for H2 2020
We bring you a roundup of the news that made headlines this past week
On the panel chaired by Vikram Sakhuja were Aditya Swamy, Google India; Nitin Bawankule, Star & Disney India; Prathyusha Agarwal, ZEEL, Karthi Marshan, Kotak Mahindra and Sumit Mathur Kellogg’s India
At the unveiling of the Pitch Madison Advertising Report 2020, Sunder, COO, Swiggy shared insights on what a brand should do during a slowdown
At the unveiling of Pitch Madison Advertising Report 2020, BARC India CEO Sunil Lulla also said that the measurement body is working on bring Multi-Screen Measurement by the end of this year
Sunil Lulla, CEO, BARC India spoke on the topic - What new at BARC? – while delivering the keynote speech at the unveiling of the Pitch Madison Advertising Report 2020
Gaikwad, Founder and MD, UFO Moviez India LTD spells out why the cinema medium can be a leverage point for advertisers
The Pitch Madison Advertising Report 2020 was unveiled on 13th February 2020, at Taj Santacruz, Mumbai
At the unveiling of the Pitch Madison Advertising Report 2020, Sanjay Behl, CEO, Lifestyle Business, Raymond, spoke on the topic - 'Self Disrupt or Perish'
At the launch of the Pitch Madison Advertising Report 2020, the country head of Softbank, Kohli underscored the big trends and changes that will define advertising in the coming years
Despite a year of slowdown in 2019, the digital medium continued to post healthy growth and was seen holding up the overall sentiment
As per the report, fantasy sports platform Dream 11 has become the 3rd biggest spender of 2019 with spends of Rs 700-800 crore
IPL, ICC T20 World Cup, festival season & good spending by OTT, mobile wallet brands and e-commerce platforms to help achieve estimates, says the report
Gear up for one of the most awaited evenings - the unveiling of the Pitch Madison Advertising Report 2020, at the Taj Santacruz, Mumbai